Does being logged into google show users different results than being logged out?

I use google.co.in by default because I live in India. I was checking my client’s website’s page rank. They seemed to come up on page one for every one of their services last night when I checked.

Today morning, sobriety seems to have hit me. I logged out of my account and checked again and now they show at the bottom of the first page or not at all.

Does being logged into google show users different results than being logged out? Then how does one know what one’s true rank is.

Google tracks all of your web browsing and decides what order to rank things in depending on what it thinks your interests are. So checking your own site’s rank is a fool’s paradise, as Google knows you like that site (and the kind of content is contains) so will bump it up the list for you.

I’m not even sure how reliable it is to browse while not logged in, as cookies etc. may still play a part in Google deciding what to offer up to you.

Apparently if you edit the URL once you’ve got the search results and add &pws=0 to the end, you will get the plain, raw, unpersonalised results (although this may not work if you have Google Instant turned on)

Quality top tip :slight_smile: Nice one Stevie!

Wow - good one guys.
So is this like one of those dirty little secrets? :wink:
I can image how this can be used to delude clients into believing that their sites have reached high rankings?

Not really. It’s well-documented by Google themselves that they do this kind of thing to keep search results relevant. When thinking logically, as everyone should do when thinking about SEO, it makes sense to tailor search results to the user if possible.