Question here for my fellow designers. Do you work with wireframes often? Would you consider them an invaluable development tool or more of a “nice to have” type of thing?
The design companies I’ve worked with professionally have all done wireframes as sort of par for the course, without being demanded of them - I think it’s just part of their process. Not sure if they need that internally, or if they do it simply because they assume their clients will expect them, or what, but for whatever that experience is worth…
I use both wireframes and Photoshop mockups - the wireframes to force my clients to think about content and its organization before they get to excited about the ‘look’ of their new website, and the mockups because it is easier for the clients to understand if they can actually see what their site will look like early in the process instead of having to wait for the working prototype.
If I didn’t have to guide the clients along and help them understand, and I was doing a project for myself, I would skip those stages (or rather do them ‘in my head’) and go straight to the prototype.
Thanks Jeffrey! I use them all the time but wondered if it would be helpful if designers had a sort of selection to choose from when looking from it at a conversion optimization perspective.
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