Discrepancy between Adwords Search Terms Reports and Keyword Tool Reports

Hi All,

I ran a report for one of my adwords campaigns to see what terms people were searching for when my ads were triggered.

One of the terms was: “anchoring docking boat parts”, which triggered 800 impressions in 1 month.

However, using Google Keyword Tool, it shows no data for this search term.

In the search terms report, is “anchor docking boat parts” not actually the exact search term being searched for?

Sorry, I’m a little confused!

Run me through the exact steps you took to produce your report showing “anchoring docking boat parts”. Also, give me the keyword and the ad it triggered. This is actually pretty interesting…