Did I make an SEO blunder?

Marketing
1

Hello.

I just launched and e-commerce site about two weeks ago and was happy to find shortly after doing so, I was ranked in first position for the name of my site: Performance Longboarding. I just did a Google search again today to find now I’m on the fourth page and my URL has been replaced with the IP address. I’m guessing I did something very bad, and am a bit freaked out.

I don’t think I over stuffed meta keywords or the meta description, because I made sure to stay close to what other top ranking competitors were doing - I thought. I did get creative with with the meta description and broke it up into two lines based on letter count so that it reads nicely when searched. See the home page meta description below:

Supplying high performance longboards & longboarding equipment to skaters worldwide!
Your source for quality longboards - Performance Longboarding

I did this for all of the meta descriptions throughout the site too. Is this the issue?

Any help would be greatly appreciated.

Thank You!

JJ

2

Strange. There’s nothing there that looks spammy or dodgy to me, so I don’t know why Google has dropped you like that. If you’d got the same description text on every page, that would be silly, but you haven’t - sure, you’ve got the strapline at the end, but the meat of the text is relevant to the page it’s on, which is as it should be.

Interestingly, Google does still have all the pages indexed under the domain name as well - have a look at site:performancelongboarding.com - Google Search. One thing you could try would be to put canonical links on all the pages giving the preferred URL, that might remind Google to use the URL rather than the IP address.

Alternatively, give it a couple of weeks. Like a cold, sometimes these things just clear up on their own. Either way, don’t necessarily expect it to happen immediately.

(PS - Just as a matter of curiosity, what do you need 17 linked scripts plus 3 inline script blocks on the homepage for?)

3

Thank you Steve D!
As far as linked scripts and script blocks, I have no idea: I have zero development knowledge.
There are a few things still being finished up development wise, so I’ll be sure to ask about what you mentioned.
If there’s nothing dodgy I’ll give it some time.
Calling the developers tomorrow though…
Thanks again.
JJ

4

As for as moving from 1st page to 4th, i don’t think its not a big deal. As you know Google keep changing its Algorithm and last month a huge change has been seen. So this is something usually happen. If you keep doing SEO of your site i believe it will come back to first page soon.

5

I think it is your server serving it up that way:
Google search:
site:74.207.246.250

You probably need to do a 301 redirect

6

Google always puts new sites in what it calls its sand box. Just keep working at it and you will get back to page 1.

7

If you are not spammer then you did not make any mistake and do not worry this will come again up.This is called Google Dance.

8

You can use 301 redirect to your web address or just wait some time as Stevie D have give you really good answered

9

Lots of your website titles look duplicates. You should make sure that all website pages have unique title, meta keyword and descriptions. And if you don’t have time, resources or technology to add metas on all of your website pages, just ignore them but don;t use the same meta keyword and descripton on all website pages.

Please check GWT for all kind of HTML and crawling errors