Haha, well, you'd be quite surprised by my community then! When I was still in school I sent out letters to all the local farms (as none of them had any kind of web presence), explained exactly what I wanted to do for the site (which was make it a sort of directory, with detailed information on the farms; explaining that it would help people locate them, get to know about them, be good advertisement when local people were searching for farms and butchers and what-not), and that I would be doing it free of charge since I was a student and I needed to build up a portfolio. At the time I had a site of my own, which I listed with my contact information in the letter.
Of the 30ish? (I'm pretty sure it was more than 30) letters I sent out (all with self-addressed, stamped envelopes enclosed; I even included a form for them to fill out the information so they didn't have to figure out what to write out), I got one response. I am not making this story up (I have no reason to) -- that is what happened. I was going through old boxes last month and found the folder relating to that project (I put it in with the burnables, so it's gone now).
One of the reasons I hate living in such a small area is that business owners live in the stone-age and 99% of them have no interest in improvement. (In fact, I just talked to a shop owner today, and based on the conversation I had with her, her business is definitely NOT about making money... and it's a retail shop!) I started this thread because I am trying to brainstorm on ways to convince them why a proper web presence is in their best interest.