I was wondering if you guys could help me. I have a client who has a web site within a very competitive niche. We can’t use PPC because the the keywords are competitive and bids are expensive. So we’re going the SEO way. Do you have tips and techniques to break into such a competitive niche?
To be honest if your client is operating under the same business circumstances as his competitors and they can afford Adwords he should be able to do the same. After all, if they can get a positive ROI then your client should also be able to do so. It’s about tracking and identifying phrases that convert with a positive ROI.
Lots of people say Adwords is too expensive but typically don’t have campaigns setup correctly.
SEO is great, but isn’t automatically cheaper. SEO can require a large investment of time before you’ll start to see results and this then is also expensive.
I don’t favour one or the other and often use Adwords to collect data about keyphrases that I then use to structure SEO campaigns.
My advice would be to ensure that your clients sites has accurately written descriptions that include as many relevant long tails as possible and then start link building, and then link build some more… and then some more etc
One other really important tip is to make sure your client understands that its likely to take 6 mths+ before the SEO really kicks in…
So we’re going the SEO way. Do you have tips and techniques to break into such a competitive niche?
Study the flaws of competitors products and research keywords which indicate where competitors failed the customer.
Of course, design wo your own product doesn’t do the very same thing, but that is part of marketing.