Critique the design of my e-commerce site

It’s a nice, fresh design. The first thing I noticed was slightly jerky, overly quick scrolling—I assume somewhat JS-powered. I’m never keen on JS messing with scrolling, personally. It’s quite disorienting.

Whenever I see something relating to food, beverages etc. my first thought it that it won’t be relevant to me unless I’m in the local area. So perhaps make clear up front who the site is for, where it’s located and whether it’s worth hanging around if I’m on the other side of the world etc.

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