Creative, Design or Studio


This is related to domain names as in I’m trying to choose a name. I’ve chosen the main part of the name which I won’t divulge here but at the end of it I want to have either “creative” or “design” or “studio.”

Now, I’ll be working alone in my free time just to get me through college and university for the next 6 or 7 years so I’m unlikely to be hiring anyone on a permanent basis.

My question is, what does “creative,” “design” or “studio” make you think about when you see one of these words at the end of a business name? For example if you saw “Silver Firefly Creative”, “Silver Firefly Design” or “Silver Firefly Studio,” what kind of assumptions do you typically make for each one in relation to these words, “creative,” “design” and “studio”?

Hope my question made sense. (:

It seems he has made his choice already

I agree, there is too much of that going around, but these guys tend to incorporate these words into their identity/branding. I mean my actual business name says very little about what I do. So appending the word, “design” on the end of my domain gives a clue as to what I do i.e. I design something. Then looking at my website, it will be very obvious what I design. It’s like, if someone views my domain without viewing my website, it just gives them a clue. Do you know what I mean?

  1. I didn’t show the domain name I’m interested in.
  2. That’s what I’ve done.
  3. It’s reasonably short.
  4. Doing that too as well as the


I’m not sure it really matters. What counts is what you say about what you do. What kind of service are you offering? I lke all three words, although I admit that when I hear “design” is get a little wary these days, as it has started to suggest to me a rather limited range of services (especially when it comes to the web)—but maybe that’s just me.

A nice example of “creative” is Dave Shea’s Bright Creative:

Really it doesn’t mean anything, but it’s a nice name.

I’d go for ‘design’. Besides, that’s the closest to what you do.

Personally I don’t see why not buy them all. You should buy every single one that comes to mind as it could be handy in helping others remember your studio’s web site.

If they can’t remember one name, they’ll probably remember another domain name.

Ah. Ok then. I do not visit that section regurlarly but I would appreciate if you can send me PM regarding that. Thanks

An update:

After considering what you guys have said, and considering my aims as a freelancer, the sort of impression I want to give out, etc, I’ve decided to go with my name for the domain.

Thanks guys.

I think it really depends on what you’re aiming for (in terms of the business definition) as to whether it’s appropriate. While there are businesses who successfully pull of the subtitle, I think far too many people in our industry think appending a studio or design or creative to a name (for the sake of sounding “cool”) is a good idea. :slight_smile:

PS: I’m not saying you’re doing it, but I think much of the effectiveness of the terms have been lost due to abuse - they have turned into buzzwords.

I have been on the most popular domain name forums and I’m absolutely sure that keyword in the domain name will NEVER improve SEO.

You need to consider that search engines also give weight to keywords in URLs so if you were going to go for any of those three I’d definitely say ‘design’.

Okay good point.

It’s interesting actually, I thought about the same thing when I first started my business and toyed around the idea of using “Studio” or something similar but I came to a very real-world solution. Most people remember a brand for their unique identity, not for some buzzword which they include within a name. Yes a studio can call itself a studio but how does that identify it from the millions of other businesses whom use studio in their brand name. If you look to any of the huge successful companies, they don’t tend to use generic business terms in their titles (like Google, Amazon, SitePoint) because the first thing you want is people to remember your identity (hopefully a short snappy thing). I would say you are better off having a name free of excess and leaving the explanation of your brand identity on the sites copy. :slight_smile:

Sort of, though I would argue that most people will find you via a search engine in which your site will have been highlighted to them as a result of looking for something that matched your offerings. People don’t often stumble upon a URL without knowing that they reached the site as a result of looking for something specific (or knowing what they were looking for). It just seems like something extra for the majority of people to type into their URL bar! :slight_smile:

@AlexDawson: Having thought about what you said, I agree with what you’re saying, but on the other hand appending, “Design” on the end of my domain name doesn’t say what I design. It just implies that I design something. So I’m still able to explain what my brand is all about within my website. I’m still able to create a memorable identity (which wouldn’t include the word, “Design”). There are other smaller successful businesses that often use generic terms within their domain names such as “Creative,” “Design” and “Studio” amongst other terms.

Okay thanks.


I don’t plan on doing the whole package. I plan on just designing and building small to medium sized websites. If clients want branding/identity, marketing, packaging/business cards/posters/advertising etc, then they need to find someone who specialises in that sort of thing. So I think probably “Design” would be the best thing to go with.

personally I prefer ‘Studio’, it gives a sense that you do more than just design or create or code etc. and that you can deliver a whole package to your clients.

Creative is a little ambiguous and ‘Design’ suggests that that is all you do - design
Having said that, you might only do design in which case it would be perfect!

  1. Never show domain names you are intersted in on the public
  2. Try to include abbreviation of your service or at least your bussiness name into domain name.
  3. Try to have domain name as short as possible.
  4. Use .COM domain name