Contents of an SEO report

Hi I have some experience with SEO, with previous employers and my own websites. I would now like to offer this service to clients. I was thinking of offering different stages. The first stage would be an SEO Analysis of their website, which would give them a report of what is going wrong on their site and how it can be improved. Second stage would be for me to actually fix their site, this would be optional, as would be a third stage that would include monitoring and monthly upkeep to make sure they continue to rank well.

What I would like to know is what is normally included in such an SEO Analysis report that I would like to offer at the first stage. Thanks

I think you should do a search yourself for SEO Analysis report, to get an idea of what people who do these reports, include in them. Maybe even download a few free ones or trials to see exactly what you might offer.