How many times in a 200 word text do you need to use the keyword?
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As many time as it is needed to comunicate what you have to say.
I… am going to go on a limb a bit here, but i’m going to say you dont have a keyword in a 200 word text. It’s too short to have one without it being overused. I’ve just used 70 words, nearly half your word length, to talk about this subject and I haven’t used the word “keyword” but twice - once to illustrate the point that I haven’t said it.
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The optimal number of times to use a keyword in a 200-word text depends on the specific context and the purpose of the text. However, as a general rule, it is recommended to use a keyword about 2-4 times in a 200-word text for Search Engine Optimization (SEO) purposes.
Using a keyword too many times (keyword stuffing) will likely have a negative effect on the text’s search engine ranking, as it can be seen as an attempt to manipulate search engine results. On the other hand, not using the keyword enough may make it difficult for search engines to understand the relevance of the text to the keyword.
It’s important to use the keyword in a natural way, not to force it in the text, and to make sure that the text is still easy to read and understand. The keyword should fit into the text in a way that makes sense and is not disruptive to the readability.
In general, the goal is to use the keyword in a way that is not only beneficial for SEO, but also enhances the readability and engagement of the text.
You mean like putting it into every sentence as “a natural way”? 
I could feel the stuffing coming out of your post.
Who is “recommending to use a keyword about 2-4 times in a 200 word text”?
I’m not sure who specifically is recommending to use a keyword about 2-4 times in a 200 word text, as this is a common piece of advice given by many experts in the field of search engine optimization (SEO).
Translation: “It’s spammed on every SEO blog, so it must be true”
(Hint: Sitepoint is listed on every “do follow forum” list since 2002. It’s not do-follow. Hasnt been for decades. Be VERY careful about using “common pieces of advice by many experts”, especially when you cant name any of those experts.)
If you use wordpress platform, there is a plugin called: rank math. it is very useful concerning on page seo. I use it on my blog and helped me rank quickly on google.
There, you have beautifully illustrated one of the biggest problems with SEO and SEO so-called experts. No one knows where a piece of advice comes from but they keep repeating it regardless. It may be out-of-date. It may be garbage. But just keep repeating it anyway. 
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Ideal keyword density should be around 1.5-2%. So you should use your primary keyword 1-2 times in a 200 word content. However, there is no fixed rule in SEO. You should use your keyword as many times as the content requires. just keep in mind to keep it natural and not spam or stuff the keyword.
Again, if you’re using a “keyword” once or twice in a piece of content… is it a keyword? Or is it just another word in the text.
Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy . This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.
There’s the “many SEO professionals” bit again. So many professionals, so few actual names…
Also, we’ve had “many SEO professionals” agree that it shouldnt be more than once, and 2-4 times…in this one thread alone.
Lets all be honest. You’re all guessing.
Also, again, if you use the word once, its not a keyword. By this definition, the keyword of your post is the word “speaking”.
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Depending on the type of content you are writing, it is typically recommended to use the keyword 1-3 times in a 200 word text. It is best to use keywords naturally and with purpose, rather than stuffing multiple mentions of the same keyword into a single piece of content.
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