Hi
Thanks for sharing the information.It is informative and great.
i think keyword analysis is the main step of seo.
First we select wordtracker or adwords suggestion tool to check the traffic of keywords, then checked the competiton on serach engine.
I suggested for those keywords which have more traffic and less competitive .
Thanks
There is another aspect of keyword development that may begin to change things in search and that is the use of LSI or LSA. This is Latent Semantic Indexing and Latent Semantic Analysis. It is about the relationship of where your words appear in your text.
Here are a few links on the subject.
http://www.en.wikipedia.org/wiki/Latent_semantic_analysis
http://www.seobook.com/archives/000657.shtml
This may be the direction that search is going.
Automated solutions are not the best answer. If you want to win at keyword development, that requires research. If you use any tool and search for xyz your results are going to be the same as everyone else that uses xyz. So there is no advantage.
You might be interested to read this thread from back in June What is L.S.I. ???
Im chossing competitive KWs by comparing the number of searches over the number competitors for the given KW. There might be low HIGH number of competitors, but the number of search query is fair, so for me, that kind of KW is competitive.
What’s the best free keyword research tool out there? I currently use Google’s Keyword tool, but can someone recommend another? thanks.
good keywords is pretty good
and for an online tool, i always use this keyword discovery tool
Wanted to ask one thing.
Do you put “quotes” around the keyword phrase while searching for google page result and the intitle & inanchor function??
Alright, first of all I want to humbly thank the OP for sharing such a methodical approach to keyword analysis. The only thing I could possibly add is to also consider the relative revenue potential of all the keywords related to a main topic. Certain secondary keywords might be more or less likely to indicate a searcher is interested in a sale - and there are some circumstances I would choose lower traffic and higher competition KWs.
Now I tend to operate intuitively so I won’t be making long charts and I’ll be making more stupid/careless mistakes instead - but if I’m selling {product} and:
{product} in stock
had 100 searches a month and a competition factor of 7
it might be more attractive than
{product} reviews
with 200 searches and a competition factor of 5.
Now, I have recently had a problem with this for my highest paying keyword.
My top competitor seems to have about 4 pages on his domain and less than a dozen backlinks from PR0 pages pointing to the whole domain. There is almost certainly some kind of deliberate effort to hide backlinks through redirects or whatever technical trick I’m not even aware of - and I have no idea how to really analyze what its going to take to be a real contender there.
This goes beyond the scope of the basic keyword analysis and becomes what I would consider an in-depth analysis. I don’t have time to figure out if some clever link hiding scheme is taking place in a normal keyword analysis so I take the links at face value.
If they’re using some black hat technique you can be sure that it will catch up them in the end, it simply isn’t a viable long term strategy. If you can actually figure out what they’re doing then report them and watch them disappear from the rankings.
What makes you think that there’s something dodgy going on? Could his links not just be more relevant than the other competing pages?
Well for the URL at #1 there’s only like four backlinks pointing to the page. None of them are relevant and none of them have any pagerank. There is absolutely zero (visible) internal linking on the domain.
I guess there is a secondary URL that 301s to the primary one, and the backlinks were pointed at the secondary URL to keep them hidden? I’m not sure if that’s even something Google would deem ban-worthy - especially since he’s already buying up the top Adwords spots, too.
jlisec01,
you can try keyword elite but expensive or if you want to learn more about PPC campaign and driving traffic to your website, you can download “Free Adwords Pay Per Click Guide” link below.
It is always good to do a deep analysis. But you should never forget to check it with real human beings.
Just test with some friends how they would try to search your offer.
Not really the most time efficient way to do it, I want answers now not in a week or whenever my friends can be bothered to do it, plus they won’t stay friends for long if you keep asking them to do it, plus all they’d be able to do is make suggestions for your seed list.
Keyword research tools can ask hundreds of ‘friends’ simultaneously and tell you how many people are searching using those phrases too.
Google keyword analyzer seems best for me. I’ve been playing with wordtracker which seems very good but I get different results from the two. Maybe google’s results are somewhat biased? I hope not since it is easier to use and is free, Anyway i’ve had good results using it.
I don’t think you guys are getting the point.
Keyword analyzers are okay to use, but they are absolutely NOT the best way to get your keywords. It takes much more than a free tool to figure out what’s best for your site.
Think about it - millions of people use Adwords. 90% of them use the keyword analyzers… yet 90% still rank terribly… because they haven’t done competitive keyword analysis.
(I made up those numbers - but you get the point - if a free tool was that good, then every site would be optimized for the best keywords, and they’re not)
I’m sure that I could put up a better argument for this - but it’s too early.
PS - There are many theories out there that Google uses their keyword tool to collect data from other’s - it supposedly benefits them MUCH more than it does us…
Nice post, question do you know any other keyword traffic estimator tool besides yahoo and wordtracker ?
Trellain’s KeywordDiscovery Tool over at www.keyworddiscovery.com
I have been toying with a few programs, but Adwords and Pro Keyword Search IMO are as good as it gets for keyword analysis. As far as Google’s collection of free data, unfortunately we rely on their product because it’s clearly the basis from which 80% of internet users get their information on a variety of information (including anything related to making sales like a company or product), so if they want to collect anonymous information from us for using their service, then so be it.
Off-topic, but relevant: I wonder what the world would’ve been like if Yahoo just dished out the 1+ million to the Stanford duo back when they were shopping their algorithm around. Well, one thing’s for sure, Terry would still be top dog!
This isn’t my point…
My point is that this thread is supposed to be for people that do competitive keyword analysis and research their keywords in ways that these tools will not. Anyone in the world can use these tools to find their best keywords, and that’s great… BUT JJMcClure showed us ways to find what keywords could work best to rank above your competition.
It’s a much more in-depth analysis… a lot more precise than and simple tool will give you.
This thread isn’t for the purpose of finding out what keyword tools people use. It doesn’t matter what software or website you use. What matters is how far you take it and your methods of finding the perfect keyword.
Please don’t respond with “this tool works best for me…” because competitive keyword analysis goes way beyond that.