Choosing right button name

I have a question on what to label buttons on a form to get the desired outcome.

Screen 1: User clicks on a “Subscribe” button

Screen 2: User is presented with 3 plans, each has a “Subscribe Now” button. User chooses “Plan-3” which comes with a free book.

Screen 3: A product catalog of books is presented to the user. User clicks on a thumbnail.

Screen 4: A product details page displays more info about the book. What should I call the button here?

After they choose the book, I am going to route them to a checkout page where they can buy things.

I am afraid my process flow and button names might be confusing?!

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Screen 4: A product details page displays more info about the book. What should I call the button here?

If I want the book I could click on a “Choose” button to select this as the free book.

If I don’t want this book I would like to click a “Back” button to try another book.

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I like your idea, but my only fear is that people will lose sight of the fact that they were really already checking out versus purely shopping. (Once they clicked on “Subscribe” they were really checking out, which is what makes this use-case unique from a traditional ecomemrce site.)

Would it be any better if instead of “Choose” I used either “Checkout” or “Continue to Checkout”?

Also, back on Screen 2, what should I label the buttons there?

If the user chooses “Plan-1” or “Plan-2” then I will take them immediately to a checkout form where they enter in Account Details, sign a TOS, and enter in Payment Details and click “Process Order”.

However, if the user chooses “Plan-3”, then they get a free book as part of the plan, and so you get what I have above.

That being said, is having “Subscribe Now” on the buttons on Screen 2 okay?

Or do I want to have “Subscribe Now” buttons only on “Plan-1” and “Plan-2” and then have something else on the button for “Plan-3”?

My end goal is take make the subscribing/buying/checkout process as easy as possible to avoid any confusion and to avoid cart abandonment!!

Thanks.

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Would it be any better if instead of “Choose” I used either “Checkout” or “Continue to Checkout”?

The problem I see is if I don’t want this book, I want to go back to pick another.

You could rather avoid the extra step in choosing a book by letting me see the book details on hover and highlighting the thumb I click on, if I change my mind I just click another book and continue.

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So if I leave it as “Back” and “Choose” and you select “Choose”, then what happens next?

And what about my other question?

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So if I leave it as “Back” and “Choose” and you select “Choose”, then what happens next?

Maybe it could be named “Pick and checkout”, would still need a “Back” or “Pick another” button. It depends how clear the Plan 3 option is about the checkout step, I think.

AFK :slight_smile:

Let me repeat what I was thinking, because I didn’t follow your concern…

  • User chooses the “Subscribe” button.

  • A page appears with three boxes representing Plan-1, Plan-2, and Plan-3. (Each box spells out what is included.)

  • User wants Plan-3 and clicks on “Subscribe Now”

  • The Product Catalog page appears showing thumbnails of all books available.

  • User browses the books

  • User clicks on a particular book thumbnail and a “Product Details” page appears like you’d see in any ecommerce site. (It includes description, page count, price, and a “Back” and “Choose” button.)

  • User reviews the book details and clicks on “Choose”.

  • A shopping cart page appears showing that the user has chosen “Plan-3” which is item 1, and then whichever book the user chose which is item 2. At the bottom of the shopping cart I guess I could have two buttons: “Product Catalog”, “Checkout”

(This is getting a bit deep in the weeds, because the idea is the user chooses “Plan-3”, chooses their free book, and they checkout. I am not planning on people loading up their shopping cart with extra items in this flow, although I guess a good solution would allow for that.)

Anyways, does that better explain things and address your concerns about how to label the buttons at various points?

I have moved this topic to the Design & UX category.

It would be helpful to all concerned if you would include screen shots or drawings showing each of the interface elements that you are considering and describing the flow of each element from the User’s perspective and from the needs of your server/business. Our imagination and yours are probably very different.

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You can call it as more info, or about

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