I am wanting to start a targeted PPC campaign for visitors who come to a site but dont buy anything.
I am very new to PPC, cookies, and saving info and I was hoping somebody could help me with the high-level tasks and/or best practices
Here is what I think at this moment (not having done hardly any research yet):
1)setup a splash screen to cause a click event that will go to the main page
2)on click to main page save IP/location data
2a) I have read that there is a difference between IP data and location data and I need to make sure I get the correct one - but I dont really have any idea what that means
3)store a cookie on client machine
4)if purchase, update cookie to “not target for PPC”
5)somehow use yahoo/google ads to target people with my cookie
Am I anywhere close?
and I should mention I only want to use banner ads that would appear if somebody is on any yahoo page, not PPC that shows up after search engine results.
Thanks for any help!
There is no such advertising service like this. You can’t run ads on other people’s sites based on a cookie set by your site. That cookie is only accessible to your site.
ok… thanks for the response.
So when I am in yahoo.mail, they target banner ads specifically to me. And most of the ads come from websites I have been to.
So how do I tell yahoo (for example) which users come to my site, and which users I want to target for a banner ad? That is what I want to do.
You probably want to engage an advertising agency, and you’ll need a significant budget. They don’t do custom campaigns for small advertisers.
Most of the time when you see that it’s because it’s a multimillion dollar advertiser that also runs DoubleClick ads on their own site. DoubleClick is the largest display advertising network (now owned by Google) so they reach most of the large sites on the web with their cookies.
I know what you mean though. Like.com ads follow me all around the web, anywhere DoubleClick runs ads, ever since I visited the site.
hmmm. that isnt what i wanted to hear.