Can someone describe static SEO fundamentals compared to actively working SEO

I have been reading quite a bit on common SEO practices and there seems to be an endless amount of things that can be done to improve your results…basically you could have people actively working things endlessly and never seem to finish it.

What I was wondering though is if someone can describe some of the fundamental site design basics that are most important and will be relatively static (things that once the design fundamentals are in place they continue to perform to your advantage and only need occasional maintenance)

And then possibly some examples of the fundamental things you need to actively go out and do to attract more traffic.

What I am getting at is there seems to be basic things like having a site map, readable URLs that are set up at the beginning and after that they continue to benefit you without much maintenance. From there you can actively go out and promote your site by submitting to blogs and various things of that nature. Could someone help clarify some of these … I keep reading about adjusting keywords and creating more links and so on, but I am trying to understand at which point you start to reach the law of diminishing returns.

That’s a good place to start: with basic, good-practice HTML, like a proper <title> element, important <meta> elements in the head like “description”, clean URLs, a good heading structure, stands-based design (no table layouts, no deprecated elements etc.).

SEO starts with good page coding. The rest, in my view, is the more fiddly, more hypothetical stuff; a game played on shifting sands amid a whirlwind of dollar signs.

Of course, well-structured page content is important, too.

So well written & efficient code, a methodical layout and business concept and after that the rest is just PR and tinkering ?

I guess if I say Yes to that I’ll be damning a very large and profitable industry. :slight_smile: Well written page content is very important too—and they say that text with optimum seeding of keywords is important. Perhaps some of the clever tricks used by SEO people do make a difference, but I find all that stuff quite distasteful.

Seems to me it’s better to have a well organized, structured and coded site, and then bring people to your site by actively promoting it.

I have few examples to show where no off page effort is made to bring the page on the top for the given keyword. I mean that a better on page effort will bring the page to the top with less effort.

  1. Url
  2. Title
  3. Header Tags
  4. Anchor text in the header tags
  5. Meta tags

This will be so called static SEO strategies.

Seems like both Google and Bing are paying a lot more attention to what people are actually doing on their site… i.e. meta information on images and videos, duplicate content, ratio of advertising to content and such.

Obviously it seems to be getting harder to just throw up a site with minimal content and a lot of ads and get priority in Page Ranking even if you are creating a lot of links.

SEOs, as a rule, or con artists, and don’t really know what they’re doing. This is because Google is very much against the efforts of SEOs, as they greatly depreciate the value of search engines. Therefore, Google is always shifting its efforts against them and SEOs, who are mostly just anyone whose ever heard that you can make money doing SEO and found an ebook on it.

So, one of the most important parts of their jobs is always telling clients that more work is needed and THAT’S why you aren’t getting the easy results I promised and we’re JUST ABOUT TO GET THERE.

seems that after panda update good onsite seo now is more imortant,
Panda reduced many backlinks value, so it’s dificult to have good SERP with poor site content

The most essential factor to keep in mind regarding SEO is that it’s not static. SEO strategy is always updating to the changes occurring in the field of online-search. This is what using the services of an expert SEO consultant so essential.