When checking my site statistics on Google’s Webmaster tools, it is showing some irrelevant keywords as highly relevant for my site. My site is http://www.twinsmarket.com and we sell t-shirts for twins, the color is in every description. This seems to be causing pink and blue to show pretty high on google’s list of relevant key words.
Is there a way for me to remove these words from the sites index? Would doing this help move other words higher on the list?
You’re looking at it the wrong way round.
Google will have a list of sites that it thinks are important for the word “pink”.
It will have a list of sites that it thinks are important for the word “T-shirt”.
It will have a list of sites that it thinks are important for the phrase “pink kiddies T-shirt”.
Those lists are completely independent of each other. Being at the top of one list doesn’t push you down on others, it isn’t like you only have a fixed amount of Googlecredit that you can use. If you’re high up the SERPs for words that you aren’t particularly targeting, that’s only a problem if you are not ranking well for words that you do want to target. Of course, there’s no point in drawing in surfers who really aren’t going to be interested in your site, so you want to make sure your title and meta descriptions give a clear picture of what they’ll find on your site … but really, I don’t see any problem with ranking higher than you expect on common words!
But as for Reverse SEO :
Reverse SEO is the process of making a search result optimal by demoting the rank of potentially detrimental keywords or keyphases And simultaneously increasing the optimization of required keyword or keyphases.