Can any one suggest me how to use ASO to promote mobile Apps

Recently I was just looking about ASO, finally I found some details but that was not enough for me, I just wanted to know the benefit of ASO and what guidelines should I follow to use it without doing black hat.

Hmmm, googling for ASO gives me results on IP address policy, anti-obesity, the Tour de France, aircraft for sale and the Adelaide Symphony Orchestra at the top of the page. I’m not sure how any of those would help you with SEO so you might need to give some more hints what you’re looking at.

Stevie D : i’m looking about App Store Optimization techniques. i want to know how can i use it and how it can be useful for app promotion.

Please suggest some great tools for improving App Store Optimization (ASO) that will help customers to find my app in the app stores.