Organic traffic to my website is down badly from last 2 days.
After analyzing, I believe there can be one of these 3 reasons:
1 - in navigation we had a link of Music to mydomain.com/songs and we have changed word Music to Songs, url remained same. (I think it should not be an issue).
2 - in Google Webmaster Tools, there’s a DMCA notice of URL removal and that URL has very less traffic and removing that single URL from search should not drop any traffic.
3 - Google has made some changed to it’s system.
I would like to know that if Google removes a single URL from the search, can it affect the over all result of the website?
In most cases, no. Google treats each page as a separate entity. If, for some reason, it doesn’t want to include a particular page in its search results, that wouldn’t normally affect other pages on the same site.
But there are other factors to take into account. In particular, you say you received a DMCA notice. If Google suspects that you are infringing copyright on a large scale, that might well have a negative effect on the entire site. But a single DMCA notice is unlikely to do that. Nevertheless, you should remove the infringing content immediately. And, when you’ve done that, review the entire site for further infringing material.
You say the drop in traffic occurred in the last two days. Traffic can go up and down for many reasons, and two days is not long enough to establish a trend. There might have been some temporary glitch that caused you to lose traffic, and that could be unrelated to the search results. I see you are using Google Webmaster Tools. Have you checked t see if your ranking has gone down as well?
Actually I worked really hard to increase the traffic and yesterday was the lowest traffic in last few months which is very much stressful.
First I checked things on server, all is good and website is working fine. Then I tried to analyze traffic from which source has dropped and I found it’s organic traffic from google.
I think you may be being too granular. For example, my wife used to weigh herself twice a day and went into a panic if she had gained a pound since her last weighing.
Some ups and downs are normal, especially over the shorter term. So the question is, what does the overall trend look like?
And more important than traffic, what are the conversions doing?
Regarding Google Webmaster Tools, there are two relevant pieces of information that this will give you:
The actual ranking of each of your pages for specific queries. (Note: queries, not keywords. These are the actual search terms that users type into Google.)
The click-through rate (when a query results in your page appearing in the results, this is a measure of the number of times the searcher actually goes to your page).
The first is the end product of all your SEO efforts (and those of your competitors). If you think your ranking is too low, then you will need to apply all the usual SEO techniques to improve it.
The second figure depends on how attractive the page looks to the person viewing the search results. You can improve it by paying attention to the wording of your page title and the snippet text.
But let me stress: this is not necessarily the root of your problem. As I said earlier, a couple of days is not long enough to see a trend. Most sites see considerable day-by-day fluctuation. Like Mrs. Mittineague on her bathroom scales, you need to take a longer term view.
Also, as Mittineague rightly says, traffic is not your end goal. It’s conversions that count.
Finally, how old is your site? If it is fairly new (less than a few weeks), it’s possible that you were enjoying unusally high rankings during that time, and it has now settled down to a more “normal” figure. There is some evidence of this often happening with new sites (I’ve seen it myself more than once).
I know 2 or 3 days are not enough to make a trend but I am panic because the traffic range was 9 to 10K per day but suddenly from Monday it’s dropped to 6.5K
I would like to know one thing, for example I have a link in navigation Music point to mydomain.com/songs and then I change Music to Songs but keep the url same, will it affect the keyword songs?
I doubt it will have any effect at all, but if it does, I would expect it to be positive rather than negative (although pretty negligible, I’d imagine). You now have both your link text and your page called “songs”, so if anything that should reinforce your ranking for that word.