If that is all you have learnt, or is the best of what you have learnt here on SitePoint then we’re not doing a very good job
Social Bookmarking is about engaging with your online audience, allowing them to, independently of your actions, spread the word of your site/content. Social Media Marketing is NOT a SEO technique - it is a marketing one.
If you want to encourage better indexation of your content then:
Get back-links from high-PR web-pages (note that I said web-pages - not websites - there’s a difference). PR doesn’t help ranking so much but has been stated by Google that it does affect rate and depth of indexation.
Provide an XML site-map of your website content. Ensure that this site-map is addressed by your robots.txt file.
Provide a HTML version of your site-map to allow discoverable crawl.
Deep-link to your content from your top-level pages.
I’d probably use the same strategy on both of them. I am a big article marketing person so that’s what I mostly focus on as far as link building. But I also like to add other techniques (video marketing, social bookmarking, “link baiting,” blog commenting) to the pot so I’m not relying entirely on any one technique.
You should build your links structure based on what works best for your users. The rule of thumb I use is that nowhere should be more than 3 clicks away from anywhere else in a website.
Since a link normally tells a user something about the page it links to, it will do the same job for the search engine bot. You can get seriously tricky with internal link structures, some people charge a lot of money for it but I think it’s money for old rope. You can’t funnel or ‘silo’ PR and links should be relevant to their destination anyway, and the positon on-page of links will reflect their importance naturally… etc etc
Seriously, if you build your links as if search engines didn’t even exist, you’d probably be doing it exactly right.
I agree - deep-linking isn’t an SEO technique in of itself. Think of occasions when sites provide links direct to popular products or articles from the home-page. This aids people browsing/searching as well as search engines finding that content without wading through nested categories etc.
Agreed with everything up till that bit. 95% of the index doesn’t validate and I’ve seen some totally putrid pages rank number highly for competitive phrases.
I think your list is a worthy goal and we should be doing that even if search engines didn’t exist if only for the sake of Accessiblilty and cross browser compatibility, AND, it’s what Google want us to do for exactly those reasons. It’s not entirely necessary though.
Didn’t say anything about validating, I said perfect SEO wise, even though I personally will make sure everything is valid but you are right it’s not required for SEO
Sorry, I’ll ellaborate. I didn’t mean that pages have to WC3 validate, I just meant that since 95% of pages don’t validate they’re probably not coded that well, which IS relevant to what you were saying, but doesn’t seem to stop so mnay dogs dinner pages from ranking well.
You’re probably well aware that the most important signals, after relevance, occur off-page. So, still don’t agree with that last sentence of yours, pages that are far form perfect in ‘seo terms’ still rank well…