Best offline marketing strategy?

What you guys think, the best strategy to implement for offline marketing. I was thinking of direct mails, as I have a known service provider to assist with the campaign. Any inputs?

What is your business?

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Definitely give us some more information about your business, @peter2b1. Without that, it’s difficult to give specific advice. Is it a local business. Regional, national? More Internet focused? Do you sell products? Services? Are there competing businesses close? Etc.

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