Without a doubt, Facebook fears the rivalry of no one when it comes to notoriety. However, is there a social platform out there which dares pose a challenge to Facebook as far as marketing usability, productivity, and efficiency?
We, like many, have found Pinterest to be somewhat of a phenomenal way of socializing with others. The ability to instantly direct your audience to a particular interest of yours at any given moment is something we haven’t seen done as effectively on other platforms. If used well, Pinterest can serve as an audience-gathering and retaining machine – with each ‘pin’ displaying content-specific information adhering to one’s campaign(s). This is, indeed, music to marketers’ ears!
But what about Facebook? Is one to be more enthused by the notion of popularity and reaching more people; or, by the sweet thought of reaching less but with what seems to be perhaps more instantaneous and focused contents?
Facebook’s paid advertising service is, hands-down, the most comprehensive, target-specific marketing resources on the Web – though, not yet to be titled the service which produces the most results. And since the discussion here is “social network”, we won’t even mention ‘the big Kahuna’ of the Web who we all know, lol.
Twitter? Twitter, Twitter…? Hmh, Twitter is a dashingly fast little messenger bird. It flies around and delivers its reports to millions. But how effective is Twitter’s message delivery? Can Twitter be looked at as a serious campaign-churning machine that one can use as her sole marketing tool? We think Facebook and Pinterest are individually sufficient for marketing; but is Twitter?
And then there are guys like Orkut, Linkedin, and Tagged. We all know about the reputation that has veiled Tagged; Orkut has long gone South in a literal sense; and Linkedin is not necessarily ‘multidiverse’ marketing-wise. Have you had much success marketing through the latter three?
Always a pleasure to read your thoughts! 