Best ad platform for people in a specific industry

I want a new website advertised to people who work in the theatre industry. Which advert platform is most suitable? Is there any SEO aspect I should pay attention to before advertising? Thanks for any advice, I’ve not advertised a site before

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Sorry to be contrary and not answer the question you asked (I don’t know the answer), but I think you could throw a lot of money at this for disappointing results. Especially for such a niche audience, I would first find out where people like this hang out, what websites they tend to gravitate towards, maybe what forums or organizations they are involved in, and perhaps make yourself known through these channels — whether by paying or by just being active among them. Word of mouth is powerful, and seeing someone being helpful who has something useful to offer is even more powerful.

To effectively advertise your new website to people in the theatre industry, consider platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

  1. Google Ads: Create search or display ads targeting theatre-related keywords to attract relevant users.
  2. Facebook Ads: Target users interested in theatre, drama, and performing arts with compelling ads.
  3. LinkedIn Ads: Reach theatre professionals with sponsored content, text ads, or sponsored InMail messages.

For SEO, focus on keyword optimization, high-quality content, mobile optimization, page speed, and link building to improve your website’s visibility and rankings in search engine results.

LinkedIn is the best ad platform for targeting professionals in a specific industry, as it allows precise targeting based on job titles, companies, and industry.

A targeted online advertising platform like LinkedIn Ads can be ideal. Focus on targeting job titles and theater-related interests. Before you advertise in SEO, sprinkle keywords throughout your website content that theater professionals will search for (e.g., “acting workshops,” “costume design software”). This will help identify organic traffic to your site along with your ad campaign.