I have an idea for a membership based site and think it could be competitive in the market.
There would be two levels of membership, standard and premium.
Before I launch the site I would hope to attract people to sign up with the offer of free/discounted membership.
If I go live with a minmal amount of members the site is likely to be unsuccessful as there may be a perceived lact of activity.
Has anyone any ideas on how best to attract people to sign up prior to the launch.
Maybe twitter, facebook, offline marketing are things I should be looking at.
Any help would be great.