Anyone familiar with http://www.atlassolutions.com which is apparantly a Microsoft organization?
- I’m asking for both advertiser and publishers, though I’m hoping to get feedback as a publisher, selling banner ads.
Atlas is the former Accipiter and is primarily a “local” solution although they do offer an SaaS product, as well. It is very expensive and only the largest publishers are likely to be able to afford it. It is extremely robust and offers a full-range of targeting capabilities.
If an advertiser already has an account, does a publisher pay a fee?
If the advertiser is using Atlas as their adserving & tracking solution then no, the site publisher does not pay an additional fee. You will get a tag that you load into your existing adserver that will redirect to Atlas when called.
You will get a tag that you load into your existing adserver that will redirect to Atlas when called
I simply have an html page that I banner is going to be placed on and am going to redirect the click to an internal page before sending off.
Do I simply rename/append the link from the redirect page on to Atlas?
Would this still be trackable by Atlas?
You could imbed the tag in your HTML but this probably isn’t the optimal solution unless the advertiser has bought 100% of your traffic on that page.