I agree - you can’t. My comment was with regard to jjmclure stating that the off site seo is what takes almost all te time. There is almost nothing that you can do off site that really has anything to do with SEO (except if you create back links from related sites yourself which of course means that you need to have access to those related sites to be able to create the back links - since that’s about all you could do off site that is SEO related). Just about all of the off site work is as you say marketing of the site which is a separate step that comes after the site has been created and has nothing to do with the optimisation of the site itself.
For a site that has been properly optimised and marketed you wouldn’t need to have access to create backlinks from relevant related sites as there will be many such sites that will create those links for you.
I’m not going to say anything about this, just leave it hanging there.
Stephen, you could save us a lot of trouble if you would be kind enough to describe how you do SEO, like I described my keyword analysis methods, if you could outline the steps you take with your SEO clients I think it would be easier to understand your many and varied views on SEO.
Joe Blogs comes in with his 20 page plumbing site and wants to hire you to do SEO for him, what’s your process?
Search Engine Optimization is certainly important when creating your website; however, on-page factors, i.e., strategically placing the keyword on your website, are more of a bonus. They won’t get your website ranked in the top ten. Off-page factors, time-consuming, labor intesive link building, is what gets you rankings.
Also, when building your site, don’t focus on optimizating it for the Search Engines, but more focus on the navigation for end-users. You can easily add keywords to the titles, and so on later. You are referring to the on-page factors anyway, which are the least important when it comes to SEO.
The most important is what you do OFF your site.
I’m not going to say anything about this, just leave it hanging there.
Stephen, you could save us a lot of trouble if you would be kind enough to describe how you do SEO, like I described my keyword analysis methods, if you could outline the steps you take with your SEO clients I think it would be easier to understand your many and varied views on SEO.
Joe Blogs comes in with his 20 page plumbing site and wants to hire you to do SEO for him, what’s your process?
I disagree. Those sites can really benefit from good SEO by acting as a marketing tool to draw in new clients. Unless you want to rely entirely on word-of-mouth and referrals directly to the business (which seems like an odd way of doing things), you can get a lot more customers by having a good website that is easy to find and ranks well on relevant key terms - they may never have heard of you, but will find your brochure site and get in touch if they like what they see.
First time you hosting a site, that time optimise your site properly and then start link building activity, use proper keywords for LB activity, wait for some time and check the traffic, If you not getting any traffic doing all this activity, then start re optimisation for your site.