I am starting a site that aims to help military personnel stationed in Japan get off-base and enjoy Japan while they’re here. It’s aiming to solve 2 primary problems for them:
- When they first arrive, they have no idea what businesses and services off-base are available.
- Once they know what’s available, they don’t know how to actually travel to the business location
Here’s my biz plan:
The service will build a map around their military base, showing markers where businesses have registered with the site. Military members click the markers to see more info about the biz, and get directions.
The registered businesses have full control over the content of their page. They can describe their services, upload photos, provide contact details, etc…
In turn, the site builds maps automatically… literally drawing a line from the base to the business location - to make sure the military member can actually arrive at their selected businesses.
Businesses pay a monthly fee to “advertise” their business on the site. However, as I am just starting this, there aren’t many businesses on the map yet. Which makes it hard to advertise how awesome the service is to the military members.
So I propose this. What if I added a placeholder for the businesses?
Essentially FREE, but instead of having the full capabilities - it only has a marker on the map. No info, no directions. Instead, users would have to figure out how to get there on their own, but at least they’d know the business exists.
This would fill the site with more businesses very quickly, making it useful for the military members ASAP. Though, there’s no revenue from it…
On the page that loads when clicked, it would ask if they’re the owner. Then give them instructions to register ownership for the business listing. After registration, the business would receive the full feature set of the site.
Phwew, if you read this far THANK YOU! I’m having a gut check right now… because:
[FONT=Garamond][SIZE=5][COLOR=DarkRed][B]At what point are you giving away too much for FREE?
[FONT=Arial][SIZE=3][COLOR=Black]Do you think business owners would be enticed enough by automatic maps w/directions, 24/7 control of their info, photo uploads, contact info, etc… ??
[/COLOR][/SIZE][/FONT][/B][FONT=Arial][SIZE=2][COLOR=Black]I know thousands of military members in Japan will enjoy this very much.
Would YOU bring your business to the site?[/COLOR][/SIZE][/FONT]