[article] seo is dead

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[ARTICLE] SEO IS DEAD
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SEO “USED” TO BE KING

Search Engine Optimization (SEO) is a method businesses use to attempt to rise to the top of the results listings in Search Engines (SERPs).

This has been a practice since search engines were invented for the Internet.

Search engines encourage website owners to make their pages easier to understand by their robot spiders.

When Search Engines send out their robot spider across the internet, it tries to “read” the page. Optimized pages are easier to read, and subsequently rank properly in the SERPs.

For almost a Decade SEO was the way sharp business owners dominated their industries and crushed their competition.

During this time up to 85% of websites were found for the first time due to a search in an engine like Google or Yahoo!

Since 2/3rds of all searchers rarely clicked on links beyond the first page, it only made sense to try to get your site ranked within the top 10 search results.

HOW SEO DIED

SEO began to get abused in 1997 when 3rd party software and companies began to spring up with the sole purpose of “gaming” the engines.

One popular way was to “stuff” or repeat the same phrase over and over in the web pages HTML code called Meta Tags.

A famous upgrade to the code in Google was the “Britney Spears” update. Pornographic Websites began stuffing the keyword “Britney Spears”, who was the most searched term at the time, into their Keyword Meta Tags. Even though their site was totally unrelated to the pop singer, their sites showed up first in SERPs.

This is why by 1999 Search engines had stopped factoring the meta tag “description” and “keywords” in their ranking algorithms.

Such abuses caused the engines to get smarter faster and start to penalize and even ban websites that used unapproved methods to “optimize” their sites.

These methods are called “black hat” because they were condemned by the engines themselves. Approved methods were called “white hat” and are encouraged by search engines.

Black hat methods are notorious for taking advantage of loopholes, bugs, holes and weaknesses in the search engines.

Black hat methods actually work really fast and really well. However, as soon as an engine discovers a site using black hat methods (or even associating with a site or company that does,) they penalize or permanently ban that website.

Currently only spammers (who do not care about long term results) use black hat methods. Legitimate businesses realize there is no point being number 1, only to later never ever show up anywhere at all in that same engine again after getting caught for cheating.

WHATS THE POINT OF SEO ANYWAY

Somehow, the people who (still) sell traditional SEO manage to convince people the purpose of SEO is to get your site ranked higher for specific search terms (keywords.)

Many of today’s contemporary agencies used to sell it too. The better ones have realized they would rather produce long term results for their customers than short term bragging rights.

If you SELL SEO, gloating about being in the top 10 of Google may be the point of YOUR business, but ONLY if SEO is your only service line!

Often such top 10 rankings by outdated SEO firms are for search terms no “customer” actually types into the search engines anyway.

Such companies do not realize business owners are not in it for bragging rights.

As if you as an owner would be proud to say “HA! I am in first position for ‘Cantonese basket weaving jokes!’”

Yes, they guarantee you will be in the “top positions”, but not necessarily for a good search term.

They also rarely mention how much traffic you will (or will not) get.

Is your goal simply to be above your competition in the engines for some obscure word? OR is it to get more visitors to your website?

Most old-method SEO companies do not understand this end goal, but are happy to take your money anyway. Later they tell you “congratulations, you are now number 4 in the engines for (useless rarely-searched phrase.)”

Search Engine Ranking is not an award certificate. It is designed to drive traffic naturally, without you having to pay for it.

THE STUPID CYCLE OF SEO

SEO uses a lot of fancy programming and techniques to “optimize” a web page and promote it on the web to try to get it to climb the ranks in the search engines.

No matter your product or service, if you SEO your site, you want your page to be higher on the list than your competition.

Web surfers usually start with the first link and work their way down. The sooner they click you, the better your chances of getting a sale.

But just as you are willing to pay money to get your page optimized, and have someone perform all the SEO tricks to get your page higher — so will your competition.

Your competition wants to beat you just as much, if not more, than you want to beat them.

So EVEN IF you do get to the top, it will just make your competition try that much harder to knock you back down a peg or two.

So you end up in a vicious cycle where you and your direct (and indirect) competitors are jockeying back and forth for first position.

Whoever spends the most time (spelled M-O-N-E-Y) on SEO wins. At least for a time, just so long as no one else spends a little more than they do.

So even if you get to the top, you can bet, you won’t stay there for long.

ENTER THE AGE OF SOCIAL MEDIA

In the year 2009, less than 47% of web surfers found websites through a search engine. And that number is shrinking daily.

Social Referral Sites like Digg and Del.ico.us allow site members to post the link of their favorite web address for other members to visit. Other visitors get to vote on whether or not they like it.

Social News Sites like Redit, Slashdot and Fark aggregate news articles recommended by its site visitors.

Social Networking Sites like Twitter and Facebook allow people to share reviews and links of favorite sites.

Social Bookmarking Sites like Stumble, actually act as a publicly accessible ”favorites” or “bookmark” for web pages.

Now, combine all the social media with News aggregators like Google News and Yahoo News plus corporate and industry web presence pages like CNN, CNBC, Entrepreneur, Wall Street Journal, Christianity Today, Family Circle, FORBES etc. and you have a ton of press, publicity, bookmarking, networking and overall word of mouth happening on the internet.

THE SECRET KEY

In addition to the Millions of Social Media Sites out there, there are BLOGS and FORUM sites aggregating social media into blog networks like TweetMeme.

Oh yes, Blogs. There are Millions upon Millions of Blogs on the internet. Today, Blogs look at search engines and laugh at their inaccuracy and failure to stay up-to-the-second with information.

Old School Search Engine Optimization has had it’s time at the top. As many pioneers of the internet, their day is over. Add Search engines to the list with Compuserve, AOL, and Myspace.

Yes, we know sadly, that eventually even the currently popular phenoms like Twitter and Facebook will be replaced by what will be a newer, slicker, faster and just plain old better application.

Search Engines like Google became so huge and popular, because that was how people generally figured out how to find information on the internet.

Those days are long over.

People find sites every which way these days. Every way it seems, except through search engines the majority of the time.

The search engines feel social media’s information is much more current and relevant than their own. Which is why they all have added social elements.

Google, (Who owns Youtube,) will often put News, Twitter, Youtube and other site results in the middle of what they would normally post as results to a search.

This just proves the relevance of social media and the search engines inability to keep up. The best they can do is repost and quote after the fact whatever social media already has moved past.

Sharp business owners have discovered that each of the social media sites results are often what the search engines use to list as results.

OPTIMIZATION VS SATURATION

Think about this. Imagine if you were the owner of a business that put on real estate seminars.

Your direct (and indirect) competition in the search engines for real estate would come from: any individual who has a house for sale; people looking for houses on craigslists; the guy selling books on real estate on ebay; the Wall Street Journal’s latest article about real estate; RE agents; the Realtor organization; and even the latest twitter results containing the “word” Real Estate.

That’s not to mention all the mortgage brokers, appraisers, contractors, investors, title companies, tax sale auctions and even developers that would all also want their website at the top of those same results.

When you search Google you will often see it say something like “Results 1-10 of 2,232,280 results”!

Hundreds of thousands to millions of possible results, and you want to spend your money to try to be number 1-10?

Well, I am sorry to report, the odds are against you.

However, there is good news.

NEW FOCUS, BETTER RESULTS

What if instead of focusing on traditional SEO, you focused on Saturation?

In other words, what if instead of “optimizing” your site/page for one search engine, you took a different approach and decided to saturate the ENTIRE INTERNET itself with your web page?

Think about it. If people are book marking, tweeting and sharing your site all over the internet. Plus all the news sites are running articles on you, and your site is all over the net. Then wouldn’t your TRUE GOAL, of getting website visitors (to turn into customers), be getting accomplished?

People who read about you on CNBC’s website will come visit your page.

People who see their friends tweet about you will come visit your page.

People who read a blog article about you will also come visit your page.

The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!

End Goal accomplished!

SATURATION IS BETTER THAN OPTIMIZATION

That is Search Engine Saturation.

Here is another way to look at it. You can pay BIG money, and have the BIGGEST and FIRST Ad in the Yellow Pages Directory. (Optimization)

…OR

You can have every radio station, News broadcast, and magazine talking about your business, in addition to people buzzing about you in every barber shop, sports event, hair salon, and restaurant. (Saturation)

Which would you rather have?

Which will bring you more business?

Which will have a longer lasting effect?

This, my friend, is the power of saturation over optimization.

VIRAL IS THE NEW BLACK

The reason so many businesses and companies go for “black hat SEO” is because it happens so quick and frankly, just works so darn well.

This temptation is too great for many. They feel they will get away with it. They don’t think they will get caught.
But they ALWAYS do.

Either the search engine’s anti-cheat technology catches them or an angry competitor reports them.

Either way, the short term gain is never worth the long term punishment of being “banished” from the Major Search Engines.

If it is beyond the year 2009 and you are reading this, forget traditional SEO.

Make your peace, leave a rose or two, say a prayer – and move on.

The rest of the world (wide web) has.

Socialized, or Viral Marketing, as it is called, is now the new King.

Instead of attempting Black Hat (or any) SEO, focus on viral marketing.

Viral marketing is the Internet’s version of Word Of Mouth referring through Internet Saturation.

Viral Marketing is just as fast, just as powerful and more importantly, a perfectly legitimate way to dominate the search engines and the internet as a whole.

Search Engines will always be a source of traffic, SEO is simply no longer the way to “optimize” your listings in them.

Viral marketing automatically saturates the internet, leaving SEO as a naturally occurring byproduct.

Viral marketing also cannot be defeated by SEO no matter the budget.

The businesses that use Viral Marketing techniques to saturate the internet are light years beyond the businesses still attempting to use old school SEO techniques.

“Viral Marketing is to SEO what the
Space Station is to the horse and carriage.”

Step into the future, say goodbye to our dead goldfish, SEO, and say hello to our brand new puppy, Viral Marketing!

C’mon Boy, get the customers…fetch!

<snip/>

Care to explain why traditional SEO works well on my sites and getting them ranked for their main keyword and a lot of long tail words?

there could be tons of reasons, but you may have missed the point of the article.

If your goal is simply to dominate the ranks -especially in the EASY to rank long tail keywords…then there is no problem

What is the search volume? what is the competition? how much traffic is it driving?

The higher those numbers become, the harder it is for traditional SEO to come in.

But anyone who uses viral methods will easily take over with much less effort and expense.

I have 1-5 ranks for SEVERAL businesses…but i can saturate the net in 48 hours and totally dominate those same key phrases. Few people are using viral methods, which is why it is so powerful right now.

I take brand new domains and get them into TWO WORD keyword phrases top 10 within a week.

Traditional seo can not do that. Not inexpensively anyway.

I haven’t missed the point. I just disagree with you and think you talking nonsense to just spam here looking for business.

Great article! Everything you said is true - all the old tricks (metatags, cloaking, etc. - which people actually still teach in classrooms!) are virtually useless. Every credible SEO discussion I’ve encountered focuses on streamlining your site’s content, making sure it’s original, and getting your name out there - not by spamming but just by creating fans for your site through, as you site, blogs, forums and social media. It’s all about the inbound links.

My friend just started a site and wanted me to put some “SEO programming tricks” in there. I had to come back and tell her it’s not what kind of technical wizardry I can do - it’s about her busting her ass and getting her links present on every credible webspace devoted to her topic. At least she saved some money (I didn’t charge her for that :P).

I think you did miss the point. so i guess we just both disagree.

you know there is a lot of “content” there for it to simply be spam.

Do a little research, you will find what i say is proven by EVIDENCE.

So while you are entitled to your opinion…it has no basis in fact

the old ways are dinosaurs and wont last through the next 2 years.

Thanks for “getting” it.

It is amazing how many people are still talking about “optimizing” meta tags and creating “doorway” pages. :goof:

Good advice you gave…nothing beats saturation…

Saturation dominates and you can do it on your own efforts, or you can let others do it for you (go viral)

nice article. i think SEO is not dead yet. But combine SEO + viral marketing + any other type of marketing should be better for our web traffic.

thats what makes SEO unnecessary (and dead)

if you do viral marketing alone or viral marketing + any other type of marketing – YOU DON"T NEED SEO and get the SAME RESULTS!

Firstly, let me tell you that I am usually happy to go along with anything trying to discourage gaming the search engines but your article is riddled with factual inaccuracies. Below I’ve outlined the most critical of your mistakes. Quite frankly the quality of what you have posted is entirely lacklustre and while some of your points do have some truth for them, as usual it’s clouded by the potentially damaging message you portray through your comments.

This is completely incorrect, at no point have Google or ANY other major search engine stated that the Description META tag has been abandoned or ignored within search ranking algorithms, It’s very easy to prove that the Description META tag does have a stated effect in the likes of Google as per when you add it into your website, when re-indexing occurs the description of your site in SERPS will be updated to reflect the stated content outlined for that page. Apart from this you have seemingly omitted the case for other META data like Microformats, RDFa META information (such as DCMI) to which Google have also stated and reflected support for. Yes the keywords element has been halted due to excess spam, but to claim Description or META tags in general have been purged from the process is rubbish.

Again another historical inaccuracy… the terms black and white hat were not deemed to reflect SEO in any manner, the search engines themselves do not pro-actively start going round calling things by the “hat” terminology as the origin of black and white hat was a reflection and has always been associated in the world of computer hacking which historically applied self-labelling for those whom maliciously hacked against those who tried to repair damage. Any association with SEO has always been loose and misconstrued and the terms are normally thrown around (no offence) by those who apply buzzwords with no comprehension of what their talking about.

If that were true then why is “traditional” SEO still a profitable business venture where many businesses still make use of to attempt to gauge the number one spot in Google, I hear tales of businesses large and small using techniques deemed bad by the likes of Google whom continue to this day to apply those techniques in heavy measure, some don’t even get penalised for this (experts-exchange being one example - to which they give Google access to content that upon visiting the site the end user is requested to pay before seeing), of course in the case provided it’s easy to get around, but it still qualifies as underhanded methods to gain higher SERPS.

Most SEO companies in general I’ve found are equally trashy in their approach to getting websites noticed… whether it’s rewriting their content into an illegible mess so it looks pretty for the spiders, spamming social networks to hell to try and grab as many backlinks for their pointless Pagerank (etc), all things considered SEO is still as much of a “dark art” as it’s always been, and while there are now more people who practice legitimate methods to get your site ranked well in search engines, the misinformation still smears the SEO ideal (like what you’ve been posting) and in balance it still feels to me and many others that SEO practitioners (and social network “engineers”) are nothing less than snake oil salesmen trying in both cases to actively promote “gaming” the system (whether search or social).

I’m not sure your point here, even in social networks there’s a fight for the top spot (like the front page of Digg - notably that’s almost always paid for since the SEO spammers decided to start manipulating those systems by paying people to hit the “like” or “Digg” or “thumbs up” buttons).

The problem is that most SEO practitioners don’t leave social referral to the end user, what’s been happening ever since SEO “experts” arrived on the social scene they’ve done exactly what they used to do in the bad old days, rather than spamming blog comments and article directories with URL’s in an attempt to increase their PageRank or exposure, they now go to social networking sites, setup accounts and either flood the systems with bots which add tonnes of followers, tonnes of digg’s and referrals or they actually setup a social networking profile in the clients name and use that simply for advertising purposes… even though the terms of service agreements for those social networks strictly prohibits such activities. While you’re trying to make out that social networks are some kind of safe-haven for getting your site out, you completely miss the point and are indirectly promoting such activities which instead of being applied to Google are now broadly being used everywhere to damage the resulting social networks integrity. And let’s face it, no-one wants the social web to end up like email.

No it’s not… While social networks are fantastic places for interaction and finding those small discoveries which you didn’t actively look for, if you want to find a specific piece of information you would use a search engine, not Facebook, the comparison is entirely unjustified as they have totally different business models and entirely different reasons for being. If what you said was true that “search engines are dead” then I would love to see some proven numbers and research to support your argument, because from what I’ve seen, searching the web is still synonymous with the public as Googling for information and it is showing no signs of reversing to a purely social networking model. Actually on that note, I would like to see some citations to backup half the claims you’ve made.

Wrong, search engines added social elements to their websites because it allows people to use the information they look for more easily, and it provides additional information to help find relevant search results without the stagnated rot SEO professionals seem to apply to the web, and of course there’s the benefit of more information to be able to be indexed (which may have associative value). It has nothing to-do with indexed content being less relevant. If you go on a social network website like Twitter, the information of relevant interest usually links to an external location (such as a news website) and while the likes of Twitter may be the first on the scene, stating that news websites (which Google does index) is entirely redundant and out of date is nothing short of Absurd.

Search engines can update their indexes literally on a minute by minute basis, to claim that their unable to keep up with what’s going on in the world because someone on Facebook can be the first to get their LOLCAT joke online is crazy, no social network can replace the vast array and index of information a search engine provides. Social networking is fine for the minute by minute trends but when you want to actually find something of citable and relevant value or another website (beyond the “hot or not” approach), there is no replacement for the traditional search engine and the array of legitimate objective source it can provide.

Saturation is an ugly word, it’s usually accompanied by the word SPAM. And from your article it seems very likely that you’re actively promoting that instead. How about instead of “saturating” your links across every social network in an attempt to catch peoples attention you write decent quality content or have a service worthy of using… the funny thing is throughout this article you did not mention at ANY point that the quality of service or value of the content is the most important element of any website, otherwise all you have is a wide range of links which encourage people to hit the back button or close the window. For someone who seems to be a self-professed expert on such matters it doesn’t do any of your “crowd” any favours whatsoever to be promoting saturating social networks in the kind of ways which resulted in search engines having to fight for relevancy in the first place. It seems to me like you’re just repackaging traditional SEO in a new box, nothing more.

What makes you think that one is better or worse than the other, just because social networks still have some freedoms associated with them (like the lack of purpose built spam rings) - which unfortunately is rapidly changing as “viral engineers” prance about proclaiming that spamming your wares on these networks will give you the audience you much crave, when such actions undoubtedly will cause damage to the integrity of such information and thereby will eventually drive people to other services where such aggressive marketing tactics will not be applied. If you’re going to get your website to the masses, you need to consider all options, search and social alike. Proclaiming search engines to be dead and social spamming is the future is as much of an argument from ignorance as you can get.

The title is just incorrect. SEO, which is a very broad term, and also a fluid term, is most definitely not dead. The methods by which one gets to the top of the search engines may have changed slightly but the underlining principles are still the same.

Good content and good backlinks will get you to the top, this has not changed. Good content alone will not get you to the top for any competitive terms.

As for viral marketing (which is also a very broad and fluid term) , it is hit and miss. Some things go viral, some don’t. Moreover only a certain kind of site is going to benefit from viral style marketing.

SEO works for everyone and is not hit and miss. If you do the right things, you get to the top.

This is absolutely incorrect.

Can you guarantee me an increase in net profit for my website itstuff.com.au using viral marketing? Can you guarantee me an ROI for money spent on your viral marketing services?

These are the kinds of guarantees one gets with a properly run SEO campaign. You run a ppc campaign to find out whick keywords convert well, then you get yourself to the top of those keywords using SEO. This ‘guarantees’ a result in terms of profit, not just traffic.

Viral videos, social bookmarking etc, that can definitely bring traffic, but are they buyers? Usually not. The kind of traffic generated via methods such as this is notorious for not converting into an actual dollar result for the site owner. There are exceptions of course, such as the Will It Blend video series, but on the whole viral video traffic is not worth much.

alex are you sure you are in the SEO business???

Seriously?

Keywords metatags is a useless tag…and has been since 1999.

Description is ONLY USED BY GOOGLE to put into their Snippet ON OCASSION but is NOT USED FOR RANKIING!

Notice I never said “all” meta tags…I pointed out 2 specific overly used ones.

I guess i could have written 38 pages on every possible element of SEO…but that would defeat the purpose wouldn’t it?

Now needless to say any CREDIBLE seo forum will back up the facts I presented…

But how about I show you on Googles Blog (which has video with the official google stance on it by the way)

(for those who do not know, matt cutts is an engineer that works for google and is their official blogger…if you want to know something about Google…He is their “voice”
so…clearly you are not knowledgeable about search engines, which means its pointless to point out the rest of your false statements (although well written and thought out, I must say)

The reason keywords and description were mentioned is because that is USUALLY the MOST COMMONLY pitched element of “search engine optimization” firms…yet it should be the last/

You are a great example of one who listens to hearsay.

imagine if you had ACCURATE information behind that intelligence?

again the fact you missed this VERY WELL KNOWN FACT…shows that you do not know the truth about search engines

Needless to say…everything in my article IS FACTUAL…because I am not quoting what I read, I am talking what I have LIVED…I been in the SEO GAME since BEFORE GOOGLE WAS STARTED!

You look fairly young so you may not have been in the industry at that time.

You see, as I said, I have been doing SEO since BEFORE GOOGLE existed and ONLINE marketing since before the WEB.

(yah -surprise to the new guys— google was NOT the first search engine!)

I was giving WEBINARS on how to get top ranking back in 98-2003

So this is not some ebook I read, but based off of my own consistent TOP rankings in the SERPs (up to this day)

ok so 1st you said no where did they say they stopped using keyword and description

i showed you were incorrect there…on to the rest

lets see…oh here’s one…they don’t use the terms “white/black hat”

what is this then?

funny in a PRESENTATION they used the term white hat

here google rep mat talks about white AND black hat as well as spam-penalties

http://www.mattcutts.com/blog/traffic-power-ceo-in-jail/

wow AGAIN? i bet a search will show it is terminology used MANY TIMES!

just because they don’t make a big deal about it, doesnt mean they don’t do it or discuss it.

while the term may have originated with hackers - just as “spam” generally originated with email abuse…the term “SPAMMING THE SEARCH ENGINE” is still a valid term for abusing a SERP

looks like you are simply looking for some sort of error…well on that point…you missed it…so, again…I was correct…THE FIRST TIME

as far as being number one for a short period of time and then being banned for using black hat techniques…if you don’t get it…i just have to smh.

maybe your clients are happy to pay you 1000s of dollars to be number 1 for a month, only to have their entire domain never show up ever again in life. I guess they are suckers for you?

I have no clue what you are trying to say by disputing that…other than that maybe you promote black hat?

In context…again, it is silly to cheat for short term gain, only to have your award taken away. Just ask milli vanilli

I never said it doesn’t happen…just that businesses with INTEGRITY don’t bother with such frivolity.

Seo is only a dark art for those who try to make it so. Most people have a low computer/internet literacy, so something like SEO is just a more complex form of the same thing that baffles them.

Many people do not know the difference between the address bar and the search bar.

In fact SEO is pretty simple…too bad its dead.

as far as the top spot…well thats seo-style one-dimensional thinking at it’s finest.

You only mentioned the “top spot in Digg”. you can only see one site. Single dimensional. This is why viral marketing stomps seo. I never said one site…the concept is MANY sites…simultaneously

IT IS OK to be # 45 in digg…as long as you also rank in delicious, and have tweets, and facebook status…and are on a host of other sites…its about buzz…which cumulatively overpowers top rank in one place every time (remember the yellow pages analogy…or didn’t you read that far?)

and so what if people are spamming social networks, they are just spammers. Same thing in SEO…there is legitimate and the kind with a bunch of software and robots…that is NOT viral marketing…the point is for the PEOPLE to spread your message…something SEOs are clueless about.

You apparently are not a big facebook or other social network user. Because people ask their friends and family before anything.

I OFTEN see people requesting reviews for movies, hotels and restaurants to go to when they are traveling to a specific town, job offers and job requests…these people do not go to search engines, because they get TRUSTED FRIEND RECOMMENDATIONS…If you have more than 200 facebook, twitter etc friends you would see this is common place.

Also I live in the REAL world and talk to both business owners and consumers DAILY. So…i hear more and more of people NOT using search engines…and the ones that do are not using google!

you would have to step from behind a keyboard now and again to know that.

Justify it if you want…bottom line, SERPS are scraping social media because they are not equipped to get that kind of information.

and if it WASNT IMPORTANT they wouldn’t put it on PAGE ONE in PLACE of their OWN listings!

they COULD spider every minute…but they DONT update minute by minute, because they can not “robotically” decipher crap from imporant stuff…but HUMANS can…hence why they taking from social networks.

Not to mention they don’t have the computing resources. SO they let others do it.

We know this is aLso why GOOGLE IS TRYING TO MAKE THIER OWN SOCIAL NETWORK – and socializing the serp, gmail etc.

Wave of the future…ride it or get crushed by it.

It is clear we deal with different types of customers.

You see, I don’t need to mention quality any more than i need to mention the necessity for internet access. IT is a given. I don’t deal with spammers, adult, gambling or tobacco companies.

Not my providers, audience or customers. I deal with real businesses with real products. So it is redundant to say “you need a good product or service”…thats a given.

In fact, it would be insulting to mention it to someone as if they DID NOT have a quality product…lol

You however, might need to specify such things to YOUR type of customers. I do not.

By the way I am not a “self-proclaimed” expert…I am a RECOGNIZED expert with verifiable history and credentials…there is a difference.

If you don’t see how having many people talking about you in many places in their everyday conversation - is BETTER than one person shouting about you really loud in one location

well…then it is clear how you missed the point, and why you don’t know what a dead body looks like when you see it.

You bring up valid points gentleman…I shall address them

SEO by the strictest definition…is dead.

I can take good content alone…and make it go viral…and it automatically dominates the engines…but not just the engines…the entire internet.

Anything can go viral…just because you do not understand the process, does not mean that it doesn’t happen.

EVERY site benefits from viral style marketing…if its audience is human.

if its a stupid site designed to do nothing but generate search engine traffic (like a parked page or adsense template) then, you are right, viral is not for it.

Any legitimatebusiness benefits from Viral marketing

SEO DOES NOT work for everyone…I have 30 realtors in town looking for SEO…can you get them all to the top? No you can’t

in fact you will have a difficult time getting ONE to the top because of how intense the “seo” content is.

But you can darn sure viralize any or all of them, and get the END RESULT THEY WANT (which is not to be top of search engines…but to get more business)

Viral marketing works for everyone…if you do the right thing, you get more customers - NO MATTER WHO is at the top of the SERPS

YES I CAN (and I do with my company) Guarantee results and even ROI

You say a “properly” run SEO campaign offers such (at what minimum buy?) – what makes you think a properly run viral campaign does not do the same?

VIRAL videos done PROPERLY AUTOMATICALLY target the audience…so they are in fact buyers, buyers who already have made an emotional connection withyour brand. That means nothing to most SEO’s because they do not have any education or training in marketing.

If they did…it would be a no brainer hat Viral (word of mouse) marketing is more powerful than SEO

you say usually not, I say i have yet to see a viral campaign that DID NOT boost the BOTTOM line.

Don’t confuse the little girl who cried about justin beiber with a viral campaign for a company.

a silly video “turning” into a viral PHENOM is not the same as Creating a Viral Advertising campaign for a company product, service, brand, position or message. (and yes those are 5 DIFFERENT THINGS…if you do not know what the differences are, then you have no hope of understanding viral marketing or its possible purposes)

You are probably right in that I don’t toally understand viral marketing. However I have to say you go beyond being informative and simply look like a headline grabber when you make nonsensical and incorrect statements like ‘seo is dead’.

I can take a brand new website today, put up some content, build some links and get some traffic in a matter of weeks. This means categorically that SEO is not dead. It is as simple as that.

You are of the opinion that viral marketing is superior to SEO, fair enough, everyone is entitled to an opinion. But why don’t you simply say that, instead of gibbering on about seo being dead when it simply is not true.

I hate posts like this, I really do. The attempt to lump all peoples’ efforts into one useless garbage can is unnecessary. Just last Friday I made a simple blog post for a client for the phrase “secure login quickbooks” just to show him how to make a blog post. I wasn’t using some master plan to dominate Google with a hundred doorway pages or some other black-hat scheme.

By Sunday two days later, it was #2 on Google. That’s not such a looooong tail keyword phrase. And, it was #2 in the world as a search phrase for the day on Google Hot Trends since Quickbooks’ secure login was down for about three hours. It was hot in the news on that day. So it doesn’t always in every case have to be just “dead” in the water. A lot of the simple core techniques that worked even 10 years ago still work today and I have almost a hundred sites that can prove that if you really want to go toe-to-toe.

i can register a domain today, build the site today, put up some content to day…and get some traffic within a FEW HOURS…top of the SERPS in days.

SEE how viral is better?

weeks versus days.

seo is dead because it is like spitting in the wind.

To focus all that time and energy to get on top of ONE website’s results is foolish considering that SITES USE as a resource continues to dwindle.

when 8 out of 10 people found websites through a search engine SEO made sense…now its down to 4 out of 10…soon will only be 2 or 3…which means SEO is a supreme waste of money and time and effort at best…dead at worst.

you define the pointlessness of SEO

so PROUD you got top rank for something that DID NOT HELP YOUR CLIENT!

ooooo…congrats - quickbooks was down, and you were a hot topic for THAT DAY…wow…how many new sales did your customer make?

Thats the point of the article. SEO company’s only care about “ranking”

REAL BUSINESS PEOPLE…care about sales.

If you’d taken the time to read my comments you will be glad to hear that’s exactly what I have stated (though as you cannot seem to bother reading before replying, the rest of your points are probably less than stellar). It should be pointed out that my only argument was in respect to you stating clearly that the description is no longer used in their ranking algorithms. Now while you were able to find a lovely video showcasing the obvious (that as I stated keywords were omitted) I have yet to see anything conclusive (note the words of a self-professed expert does not count) that the description META element is not factored into the ranking. If you had any reasonable justification with citable evidence to back up the claim I would be happy to reconsider my perspective but as the only evidence you could provide was “if you ask someone in an SEO forum” I would prefer not to base anything evidential on the retort of people who’s credibility I question.

Part of the reason you’ve lost any credibility while participating in this thread is the sheer number of defamatory, un-insightful and deliberately abrasive comments you chose to make about me. When it’s pretty obvious you know nothing about me (personally or professionally), thereby have no justification or right to act so intolerant of views to which I’ve constructed based not on hearsay or myth but on citable justifiable research. Unfortunately lowering yourself to personal comments to attack me rather than the points in question goes to showcase that either you’re trying to discredit me on the basis that you have no credibility for your own argument or simply don’t have the evidence to back your own perspective. Which may well be true considering your lack of sources in the reply.

I’ve denoted some of the rudest of your comments below (not bad considering these are all within a single posting):

Though I do happen to enjoy how you brushed over my points (which you directly contradicted) which stated…

  • Traditional SEO is still a profitable business model and still to this day makes money
  • That so called viral marketing professionals abuse social networks by faking followers or pro-support
  • Online marketers in general focus less on getting end-users to market socially and do it themselves.
  • That dispite social networks, search engines are still as popular as they used to be.
  • That while social networks are beneficial for “viral” events, they don’t have the depth or strength of traditional indexed content
  • That high quality content and services is what turns clicks to sales, not market bombing.
  • That most marketers use both SEO and SMM rather than proclaiming search is dead, long live social.

And people wonder why SEO practitioners have a bad name in the web community… rather than give productive answers with citations and some interesting research you come back with a poorly worded response full of abusive and downright defamatory comments which have no credibility to them. As for your points in question as far as I’m concerned (and I hope others reading this thread will notice), clearly you can’t conduct yourself professionally or with any decency so your arguments as interesting as they may have started have lost you any sense of credibility as a professional of any field. Any recognised expert with a sense of validity wouldn’t portray themselves in such a manner which would damage their reputation by making such misconstrued and obviously flawed comments. Honestly until you provide substantial citations to backup your argument (beyond videos saying keyword tags are bad), there’s really little to give your viewpoints any credence. As you clearly can’t have a remotely rational point of view I hope your customers and fellow professionals see what you’ve posted and the inappropriate way you conduct yourself in an open community, perhaps then we can evolve the whole web marketing industry to be more productive (in discussing things openly with rational thought). :slight_smile:

I’m really glad that I’ve seen how this thread has unfolded.

I read the initial message and thought that igrowyourbiz had made some good points, albeit with a slightly unpolished writing style. But the more I’ve read of his replies to people, the more evident his immaturity, ignorance and arrogance have become.

Making personal attacks against a highly respected member of the community is not a good start. SHOUTING IN CAPITALS is usually a substitute for having anything worthwhile to say. Ranting and raving in partial sentence fragments without proper punctuation looks slack. Quoting a solid block of twelve paragraphs hardly makes you look professional either.

I skimmed the article it seems like it was written by someone with fairly new(new as in little time spent in the field) “SEO” knowledge and it is full of false statements just another BS “SEO” post/spam.

good luck.