Are turnkey websites good investments?

Hi there! Are turnkey websites worth the investement we would make on them?

I came upon a site that sells turnkey websites for cheap with the following features, among others:

  • different revenue streams (Google Adsense, SearchFeed, Clickbank, Kontera, banners & ads sales)
  • complete blog system
  • syndicated content
  • links, directory, live news feeds, store
  • built-in newsletter system
  • Google Analytics and sitemap integration
  • first month free hosting

The website will be hosted on their servers, not on the buyer’s.

I have two questions in mind:

  1. Do turnkey websites really deliver the goods? I mean, do they really make money?
  2. From a technical point of view, are turnkey websites search engine-friendly?

Your opinions will be most appreciated. :slight_smile:

If they sell the site many times over, what is going to make the one copy of it that you buy a good investment? You’re going to have to put a lot of work into making a turnkey site a good investment, and you could just as well do that on a unique website.

Hello Stryke,

There are many types of “Turnkey Websites” - this term is usually used for websites which do not yet have any history of earnings. They may be totally unique and include specially created content, or, they could be based on widely available templates and plugins which could be sold once or many times - the SitePoint Auction should make this totally clear.

You need to evaluate what you are getting, here are a few thoughts;

Firstly consider how much it would cost you in time and money to create the same website, do you have the skills? How much is your time worth - is it cost effective for you to work on building websites?

I came upon a site that sells turnkey websites for cheap with the following features, among others:

  • different revenue streams (Google Adsense, SearchFeed, Clickbank, Kontera, banners & ads sales)
  • complete blog system
  • syndicated content
  • links, directory, live news feeds, store
  • built-in newsletter system
  • Google Analytics and sitemap integration
  • first month free hosting

Whatever website you buy and take over you will need to totally understand the stytems and revenue flows, you have to open new affiliate accounts for every part of the monitization and ensure all the links are changed.

Although some people say that there is nothing to do when you buy their websites, “Just post on Clickbank and start marketing” for example, the reality is never that straightforward if you want to make money - you have to ‘run’ the business.

These websites are a business. What you buying, with a Turnkey Website, is a good base to build upon which should give you a very quick start (in return for money rather than spending your own time) - do not expect to buy a website and ‘sit back’ collecting the money. Even ‘fully automated’ websites need managing & growing.

The website will be hosted on their servers, not on the buyer’s.

Make certain you have proof of how they operate, try to contact other of their customers to get a true picture of the service & earning potential.

I have two questions in mind:

  1. Do turnkey websites really deliver the goods? I mean, do they really make money?

As outlined above you will get out what you are prepared to put in…,

  1. From a technical point of view, are turnkey websites search engine-friendly?

Every website is different, it is not a question of if it is a Turnkey Website or not, each website should have good page titles, meta decription and relivant content that relates to your most wanted outcome.

It’s your responsibility to ensure this is the case, if your supplier says they will deal with this get the exact service and outcomes explained/confirmed in writing.

Best regards,

Carl Henry

These things are pretty quick and easy to set up yourself. It wouldn’t take long for you to learn how to do this and then you could start taking advantage of people who don’t know any better too :smiley:

Personally, I wouldn’t touch the average turnkey with a bargepole. The content isn’t usually what you’d call ‘high quality’ and there is usually no traffic - the 2 crucial ingredients for a successful site. Yes, you could put loads of work in to get those 2 ingredients, but if you’re going to do that why not just create the site from scratch?

It would be interesting to see how old turnkey sales are doing now and whether the buyers were happy with their progress. Hmmm…

Hi Hooperman,

I think it is time for a precise definition of a “Turnkey Website”. As far as I have seen it means a brand new website without traffic.

I personally like to describe my products as “Ready Made Websites” - I certainly don’t want my business damaging further because people use the word ‘turnkey’ as a byword for rubbish much like people make out all PLR is bad.

I have built 100’s of new websites for customers - they are all brand new & without traffic in the beginning.

I do agree that some of the products for sale are an amalgamation of various templates & commonly available plugins - but this does not make them bad if they save time & money for the purchaser, particularly if the buyer has no skills or tools.

It’s time for this industry to start establishing standards of language and products…,

Regards,

Carl Henry

Can I amend my opinon by seeing one of your turkey offerings? My opinion is only based on my experience, and I’m quite happy for it to evolve :slight_smile:

Hi Mate,

(I used to live in Manchester in the '80s - is it still raining? joke!)

I am not trying to build up my products over other peoples but I am very worried about the online industry generally because there are so many amateurs and ‘have-a-go’ people damaging the value of the industry by creating misunderstandings.

You are obviously a longstanding and serious guy judging by your commitment to this forum.

This is the only auction that I have live at the moment http://marketplace.sitepoint.com/auctions/47270 with more info at www.carl-henry.com

I’m not looking for an argument but I’d like to see more clarity on what-is-what online, it’s coming but still a bit like the “Wild, Wild west” at the moment.

I guess that’s the opportunity - right there too!

Cheers,

Carl Henry

Are turnkey websites worth the investement

Turnkey websites aren’t “investments”! They are services i.e. someone is designing a site for you.

If you don’t want to have your own input into the design of the site then go buy one off the shelf. But then don’t expect that it’ll have a frames break out script, or be standards compliant, or be quick loading or comply with whatever preferences you may personally have for your own sites. You may not even be entitled to the copyright in that design. But, yes, it’s a cheap and cheerful way to go. But, investment? Give me a break.

In any event, you’re talking about a “business” that sells turnkeys (and combines a hosting element). If you’re confusing that with the turnkey concept itself, I wouldn’t advise you to go ahead as it’s probably not the right business for you.

If it’s a turnkey to create turnkeys… run a mile.

Hey, guys, thanks for all the feedback! :slight_smile:

But I’d like to ask again:

  • Do turnkey sites make you money?
  • Are they search engine-friendly?

Some are SE friendly, some aren’t. Each one should be judged on its own merits.

Unless it’s in a ‘dodgy’ niche, I would have thought a turnkey’s potential to make money is influenced more by the owner’s skill/work/money investment not the site itself.

To make money, sites need traffic. Turnkey’s don’t have any so you’d need to build that yourself. It doesn’t just arrive when you take possession.

Thanks for the reply, hooperman! :slight_smile:

All of the programs involved with this business are legit and proven money makers as well as members of the BBB. You can do what you like with your turnkey website and customize it as you see fit. You’ll also get lifetime support and marketing plan for your site.

Hi Stryke,

I’d like to clarify something, ready made websites are a starting point for you, which you will usually buy for a fraction of the value of instructing someone to create a website for you.

“They” do not make you money - they are a tool that you use to make you money. You can see if they are SEO friendly by looking at the listed website, but don’t expect that every SEO optimisation is done for you.

One reason is because the person who builds the website does not know which market or niche you will be targeting, and also the job of SEO is never ending.

The effectiveness of a keyword, or more likely a key phrase, will vary over time. You may target a particular key phrase and follow up with a marketing blitz on that key phrase which results in you dominating the SERPs for it.

You would need to either change the sales page to reflect your target key phrase or create a new landing page optimised for it…, etc. etc. etc.

So you get a tool to use and ‘it’ will be as good as you make it and the returns are commensurate with your effort & skills.

Regards,

Carl Henry