Are SEO companies giving other true SEO people a bad name?

Well, I’ve been seeing a lot of SEO companies - that really don’t know the true defintiion of SEO - which is creating unique content, and getting new links - so, what do you guys think?

I think there is a big difference between a true SEO and a SEO shop … It’s the shops that are giving the industry a bad name

I think its not the company that doesn’t’ know the true definition of SEO, besides its the client that they are having.

The market is just saturated because there is such a low bar for entry–but on the other side of things, it’s seen as the mysterious dark arts of web development by those of whom are not in the know.

Read some good articles on SEO, and you can probably employ most of the techniques yourself without too much trouble.