Appears in SE with only 1 keyword!

most visitors come from Google with single keyword
although we don’t have backlinks with this keyword !!!

and we have big content many keywords, articles and videos

how get this visitors with muliti keywords ?
and why you think we appears in SE with one keyword ??

Regards

Google is much smarter than most people seem to realise. They couldn’t care less what “keyword” you’ve optimised your site for, what they want to know is what your site is about. They’ll work that out by looking at your content, at your heading structure, at your navigation - they will look at the links to your site, not just the link text but also the surrounding context - they’ll also look at similar words - so for example if your site was optimised for ‘walking’, it would also be considered for searches on ‘rambling’, ‘hiking’ and so on.