Anyone done apps instead of games with Unity 3D on mobile?

I know Unity 3D is a game engine and the original purpose is to make games and the engine has a lot of features for making games. Then I started thinking why not apps too? You can just make UI for app and it is the functionality what defines is it an app or game pretty much. The crossplatform support would be awesome in Unity 3D (iOS, Android, Blackberry, Windows phone atleast). This would remove the hassle to write a different project with different language on each platform. Any thoughts or experiences?

Should have googled more before posting here:P

There is some nice discussion on the topic if anyone is interested:

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Thanks for this post.

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