Any advice on description/sales copy for an ecommerce website?

We run a small website for sporting goods products. Our descriptions are very simple and lackluster. I feel that better descriptions could help our sales. Descriptions with graphics and better wording. Currently our descriptions look like this:-

What do we need to do in order to help sales? Do we need descriptions like Amazon?
Example(direct link)…A294P4X9EWVXLJ

Are there any services that can help transform my sales copy into something that looks much better?

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