the year is a good keyword for our business i.e. seasonal tourist activities in a particular city
all the domain names are available which is quite a miracle these days
i like to have crazy ideas every now and again just to see what mr google thinks about it
i fear we may lose out somehow relative to direct inbound links when we change domain names?
we would use 301 redirects at the end of each year to permanently redirect pages to same pages in new domain (if applicable)
otherwise old or non-renewable pages simply stay on the old domain and build up an online history for us
over the years we build up quite a substantial amount of quality inbound links from old domains to current domain
we aim to appear on page 1 of google for any search with 1) cityname 2) current year and 3) anything else relative to our content
any other major pros and cons to such a crazy strategy?
that is correct, and we will of course have something for you to see on that future domain, albeit basic dates, events etc.
searchnmeet, if we redirect the entire domain, previous years will not be archived so we lose the constant growth from year to year
although much of the content will repeat i doubt google will penalize for duplicate content since it is in fact happening every year
So why not put it under cityname.com/2014, cityname.com/2015, cityname.com/2016, etc. It’s a lot less confusing for your customer, it’ll be better for your SEO results, easier marketing, etc. Why deal with the hassles of 301 redirects, re-use the content that will be consistent year in and year out (along with keeping it’s recurring SEO benefits), and have date specific content on top?
The only place it really makes sense to have the date related in the URL is for one off occurrences, like the olympics - sochi2014, rio2016, etc. Otherwise, it’d be easier for everyone to remember just the location, and be able to go to a specific timeframe from there.
Surely you should be promoting cityname, then re-direct once your visitors reach your site? Adding new and fresh content to your main site will get more Google Juice than starting fresh at the beginning of each calendar year
Google prefers branding to keyword targeting when it comes to domains. You would be better off keeping one domain that was branded to your company. That way you could maintain your authority instead of recycling it every year. You can write blog posts to rank for keywords relating to the year.
Keep in mind, you are trying to rank individual pages for individual keywords. You are not trying to rank the whole site for certain keywords.
about Branding, i am seeing CityName2014 as the brand this year, and next year the brand is going to be… CityName2015
since annual seasonal events always have the current year and place attached to them
or is that too unconventional?
Numerous options are available for city & country code though
Do you not have an event name? Or is the event name the name of the city and the year? The problem with having the date in the domain/brand is it’s going to look dated VERY quickly, so any “juice” you have will be negated when a user looks at the domain name in the search engine.
A brand does not change every year. Branding would mean your site remains consistent year after year so that Google will establish authority with your name. By changing out your name every year. Google will never view your site as a true authority because it is always new.
You stand as good a chance for ranking for the same keywords without the year in your domain. You just need to mention it in the title of a post or page.
well, not really, we will use all the available google webmaster tools to keep the previous years’ domains in thr background (i.e. way down the SERP list) and ensure the current years’ domain is always given priority.
my main doubts here are relative to JUICE being transferrable to new domains every year
yes, of course there are other options, but as you said most of the good (obvious) .com options are already taken
which brings me onto another subject of how essential is a .com these days, is it still THE BEST international domain?
(may be best moved over to a new thread)