Today I was searching for something related to “Corduroy Slacks” and I see the Site JCREW coming up in SERP’s of Google as shown in the attachment.
I click on the link and it takes me to
http://www.jcrew.com/mens-clothing.jsp. I see no mention of “corduroy pants” on that landing page. I had to check “View Source” and the phrase was somewhere deeply nested within in the Source Code.
Is this a good SEO Friendly Practice. I am not a coder and don’t understand how this text is placed in the Source Code.
Need your inputs on the SEO Aspects of this practice. If you tell me its ok to use such a thing, I need to look out for a coder to see how he does these things.