Google has recently introduced their new image optimisation features and since about 64% of a web page consists of images their automatic optimisation drastically improves rendering-all for free. Can it get any better
It is essential to stress that only valid web pages are cached and receive the additional optimisations.
These features will eliminate a vast amount of coding effort to achieve the same results!
- Removes unnecessary Exif information - does not affect image quality.
- Converts images to WebP format - only if browser compatible
- Automatic browser width detection and relevant SRCSET rendering.
- Using lower quality images under some circumstances - ideal for poor internet connections.
Google’s Blog detailing the 45% byte size web page reduction: