Affiliate Marketing: which data to use for calculating weighted average CPM?

Marketing
1

In case I have next data for Brand campaigns:

Ad Impression; 
Display Rate, %;
	Clicks;	
CTR, %;	
Video Completes;	
VCR, %;	
Video 100%;	
Conversions;	
Retentions;
	Ad Spends, $;
	Earnings, $;	
Profit, $;	
Profit Margin, %;
	Pub eCPM, $;
	Adv eCPM, $

I`ll appreciate your tips and advices.

2

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