In case I have next data for Brand campaigns:
Ad Impression;
Display Rate, %;
Clicks;
CTR, %;
Video Completes;
VCR, %;
Video 100%;
Conversions;
Retentions;
Ad Spends, $;
Earnings, $;
Profit, $;
Profit Margin, %;
Pub eCPM, $;
Adv eCPM, $
I`ll appreciate your tips and advices.