Adwords: negative keyword match types


#1

Hi all
I have a campaign selling insurance for roofers. However, looking at the search terms triggering the ads, search terms like "roof insurance" is showing up.
How can I sell insurance to roofers and not show up for people looking for roof insurance? Would I use a negative exact match [roof] ?
Thanks


#2

Use can use the - for negative match. So I'd reckon you could use roofers insurance -roof.
Maybe the keyword planner can help you here as well to play around with a bit.

See https://support.google.com/adwords/answer/2497836?hl=en


#3

Would I put roofers insurance -roof in the Search Keywords ta or the Negative keywords tab?
Thanks


#4

It's been ages since I've used adwords so I'm not really sure about the layout anymore, but if there is a keywords tab and a negative keywords tab I would put 'roofers insurance' in the positive, and [roof] in the negative.


#5

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