Adwords: How do I make a campaign enhanced?

Hi all,
How can I make an Adwords campaign ‘enhanced’? Ive read some of Google documentation about it - but cant see how to make a campaign enhanced? Can anyone help?

You don’t need to do anything special to “make” an enhanced campaign. Your AdWords account will automatically have been upgraded to support enhanced campaigns, and each campaign will be eligible, with no special action on your part.

If that doesn’t answer your question, please give more details of exactly what you want to achieve, and what you have already tried.


Thanks Miki. I dont think I explained myself properly:
On one of my campaigns it shows “(enhanced)” under the keywords for that campaign. What is this and how can I get my other campaigns to show this?

If a campaign is flagged as enhanced, it means that the same campaign can target ads for different device types (mobile, desktop, etc), locations, and time of day. You would typically create different ads for those different targets, and the system takes that into account when deciding which ads to serve. The point is that it’s all one campaign, and can therefore be managed as a single unit.

The above is an over-simplification, but I hope it will give you the general idea. The following article will give you more details: