Advertising value

Marketing
1

Hi All,

I had a user of my site contact me and inquiry about advertising on one of my blog pages:

http://www.vectorns.com/blog/2-outsourcing-your-e-mail-hosting-on-google-apps-for-free

How would I go about determining a fair value for advertising on this page? I’m assuming the ad position would be replacing the existing google banner towards the top of the page.

Thanks much,

~axiom

2

Think about this user’s business. Estimate some reasonable CTR and conversion rate (1%/5%?), and figure out how much they might earn from having that ad on your page. Then take 10% of that and call it your price, if it comes out to something you’d find reasonable. Your best bet of keeping a direct advertiser will be to provide more value than what they pay you over time.

3

Well I would start by throwing out a number higher than what you think it is worth. See if the person bites and go from there. You can always come down, but never up.