Advertising rate for homepage takeover

Hi all, just want a bit of advice. We’ve been recently approached by a company to do a homepage takeover ads on our site. The ad is geo-targeted to India. My question is, how do we find out what rate to charge them? Is there a like industry rate / standard rate for homepage take overs? Thank you!

That would depend on the type of traffic you have (how targetted is it) and how much you believe your traffic is worth. There really is no industry “standard”. You have to decide what price you want and what is fair.