Ad swaps allowed me to build my business from zero to 6 figures in about 1.5 years. So I highly recommend them.
I do use the Safe-Swaps system mentioned now, but in the beginning I did it manually as Safe-Swaps did not exist. Safe-Swaps is a tool I highly recommend as it helps me tell if someone really has a list of 35,000 or if they are just a “poser”.
It is important to choose products/partners to promote that fit your audience, but ad swapping lets you leverage your list by over 1,000 times if you do it right.
I would suggest to say NO to adswaps, all you do here is weaken your list and gradually it produces no result to you. Its better to switch over to paid solo emails than ad swaps…
I think they are beautiful in concept, for trading off unsold space.
I have yet to be convinced they work in practice, though.
Starting to look into ad swap networks, perhaps someone to enforce integrity. But then, will all links be directed through a common network ?
(ex: Safe-Swapsdotcom)