301 to make long url page suitable for press release

I have a url in the format www.example.com/good-god-this-is-one-long-url-no-one-is-ever-going-to-type-it

I would like to have people visit it from a paper & ink press release: I could give them directions… turn left at my blog until you see… etc, or could I simply send them to example.com/easy and 301 to the long url? I looked at how to do this but could only find how to redirect a whole site.

If you know how to do this in htaccess or have thoughts on the merits of this, please post. Thanks.

BB,

What you want is so trivial that it doesn’t even need the power of mod_rewrite:

Redirect 301 newPR /good-god-this-is-one-long-url-no-one-is-ever-going-to-type-it

mod_alias’ Redirect family of redirections are good for one-to-one so long as you don’t get carried away with a long list of Redirect statements.

The general specification is Redirect {optional code - 301 is a permanent redirection} {request URI} {absolute redirection} where the absolute redirection is either internal, i.e., /good-god-this-is-one-long-url-no-one-is-ever-going-to-type-it OR external, i.e., http://www.example.com/good-god-this-is-one-long-url-no-one-is-ever-going-to-type-it.

Regards,

DK