I am running a site where we are currently pre-selling deluxe LED light up beer pong tables. Right now my conversion rate is very low, about 1 sale per 400 visitors. I average about 6,000 visits a month currently.
I want to do a split test to better improve my site, but I am not sure what I should try out? Would anyone mind taking a look and throwing some ideas out?
Here are my initial thoughts on problems, but they are not the sites fault:
- Current pre-sell status is a turn off, people don't like to wait, I can't fix this until inventory is ready.
- High ticket item, tables retail for $479 so I'm not sure what an average conversion rate for such a price point is. Maybe offer Paypal Credit?
Any feedback would be appreciated, thanks!