The Four Most Popular WordPress Ecommerce Plugins

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The Four Most Popular WordPress Ecommerce Plugins
In this article, we’ll review our top picks of the best WordPress ecommerce plugins. We’ll look at the pros and cons of each plugin, provide links to their product feature pages, and include pricing information for premium versions (if available). These plugins will help you transform your WordPress site into a thriving online store.
So, let’s dive in!


Feature page WooCommerce is a popular ecommerce plugin for WordPress websites. It was first introduced in 2011 and has since become a go-to solution for anyone looking to start an online store. WooCommerce is well known for its user-friendliness, flexibility, and the numerous advanced features it offers. So, why do people like WooCommerce, what are some of its advanced features, and why is it so popular? One of the main reasons people like WooCommerce is that it’s free to use. All you need is a WordPress website, and you can easily install WooCommerce from the WordPress plugin directory. WooCommerce also offers a wide range of customization options. You can choose from a variety of themes and plugins to create a unique online store that meets your specific needs. Whether you’re selling physical products or digital downloads, WooCommerce makes it easy to manage and sell your products. WooCommerce also offers a range of advanced features that help users optimize their online store. One of these features is the ability to create multiple product variations. For example, if you’re selling t-shirts, you can create different variations for color, size, and material. This makes it easy for customers to find the product they want and ensures that you can manage your inventory more effectively. Another advanced feature of WooCommerce is its reporting capabilities. With WooCommerce, you can easily track your sales, customer behavior, and more. This allows you to make data-driven decisions and optimize your store for better performance. WooCommerce also offers a range of payment gateways, including PayPal, Stripe, and Square. This makes it easy for customers to pay for their purchases, and it ensures that you can receive payments from all over the world. Finally, one of the main reasons why WooCommerce is so popular is that it’s highly customizable. Whether you’re a small business owner or a large corporation, you can use WooCommerce to create an online store that meets your specific needs. With thousands of plugins and themes available, there’s no limit to what you can do with WooCommerce. WooCommerce is a popular ecommerce solution that offers a range of advanced features, customization options, and reporting capabilities. Whether you’re looking to start an online store or optimize an existing one, WooCommerce has everything you need to succeed. With its user-friendliness and flexibility, it’s no wonder why so many people choose WooCommerce for their online store. Pros:
  • highly customizable and flexible
  • large library of extensions and themes
  • active community and extensive documentation
  • supports various payment gateways and shipping options
  • can be overwhelming for beginners
  • some essential features require paid extensions
Pricing: WooCommerce is free to use, but premium extensions and themes are available for purchase.

Easy Digital Downloads

Feature page Easy Digital Downloads (EDD) is a lightweight plugin that focuses on providing a simple and efficient experience for digital store owners. One of the main strengths of Easy Digital Downloads is its simplicity. The plugin is easy to install and use, and it provides a user-friendly interface for managing products, orders, and customers. This makes it an excellent choice for beginners who are new to selling digital products online. Additionally, Easy Digital Downloads has a large and active community of developers who have created a wide range of add-ons and extensions to expand its functionality. Easy Digital Downloads is an excellent choice for individuals and small businesses who want to sell digital products online. This includes items such as eBooks, music, videos, software, and digital art. It’s also an excellent option for those who want to offer subscriptions or memberships to their customers. Additionally, businesses that require custom checkout fields or need to integrate with other software solutions will find that Easy Digital Downloads offers a wide range of add-ons and extensions to meet their needs. Pros:
  • user-friendly interface
  • dedicated to digital products
  • integrates with popular payment gateways
  • offers basic features for free
  • limited to digital products only
  • advanced features require paid extensions
Pricing: EDD is free to use, but premium extensions and themes are available for purchase. EDD also offers pricing plans starting at $99/year, which include various extensions and support.

Ecwid Ecommerce Shopping Cart

Feature page Ecwid is a simple ecommerce solution that allows you to add a shopping cart to your WordPress site quickly. It’s a cloud-based plugin, which means your store data is securely stored and managed on their servers. One of the main strengths of Ecwid is its ease of use. The setup process is straightforward, and users can quickly add their products, set up payment methods, and start selling. Additionally, Ecwid offers a range of customizable themes and templates, allowing users to create a professional-looking online store without any technical knowledge. Another strength of Ecwid is its flexibility. It can be used with any website platform, including WordPress, Joomla, Wix, and more. This means users can easily integrate Ecwid into their existing website or blog without having to switch to a new platform. Additionally, Ecwid offers multiple payment and shipping options, including PayPal, Stripe, and USPS, giving users the freedom to choose the best option for their business. One potential weakness of Ecwid is its limited functionality compared to other ecommerce plugins. While it offers essential features like product management, payment and shipping options, and order management, it lacks some of the advanced features offered by other ecommerce platforms. For example, it doesn’t offer advanced inventory management, advanced analytics, or marketing automation features. Optimal use cases for Ecwid include small businesses or individuals who want to sell a few products online and don’t require advanced ecommerce features. It’s also a good option for those who want to integrate an online store into their existing website or blog without having to switch to a new platform. Pros:
  • fast and easy setup
  • cloud-based for enhanced security and performance
  • supports multiple sales channels (Facebook, Instagram, etc.)
  • mobile app for store management
  • limited customization options compared to other plugins
  • free version has restrictions on the number of products
Pricing: Ecwid offers a free plan with basic features and a limit of 10 products. Premium plans start at $15/month and include additional features and support.

BigCommerce for WordPress

Feature page BigCommerce is a popular ecommerce platform that offers a plugin for seamless integration with WordPress. This plugin allows you to leverage the powerful features of BigCommerce while maintaining the flexibility of WordPress. Pros:
  • robust ecommerce features
  • scalable for growing businesses
  • seamless integration with WordPress
  • supports multiple sales channels
  • can be expensive for small businesses
  • complexity may be overwhelming for beginners
Pricing: BigCommerce offers a 15-day free trial, and pricing plans start at $29.95/month.


The best ecommerce plugin for your WordPress site depends on your specific needs and preferences. WooCommerce is the most popular choice due to its flexibility and extensive features. Easy Digital Downloads is perfect for those who exclusively sell digital products. Ecwid offers a cloud-based solution for enhanced security. BigCommerce for WordPress is a powerful option for businesses that require advanced ecommerce features and scalability. Take your time to explore the pros and cons of each plugin, and choose the one that best aligns with your business goals. Good luck with your online store!

Frequently Asked Questions about WordPress Ecommerce Plugins

What are the key features to look for in a WordPress ecommerce plugin?

When choosing a WordPress ecommerce plugin, consider features such as payment gateways, shipping options, tax settings, and product management. The plugin should support popular payment gateways like PayPal, Stripe, and credit cards. It should also offer flexible shipping options and tax settings for different regions. A good plugin will allow you to manage your products easily, including adding new products, setting prices, and managing inventory.

How do I install a WordPress ecommerce plugin?

Installing a WordPress ecommerce plugin is straightforward. From your WordPress dashboard, go to Plugins > Add New. Search for the plugin you want to install, then click ‘Install Now’. Once installed, click ‘Activate’ to start using the plugin. Some plugins may require additional setup or configuration.

Can I use multiple ecommerce plugins on my WordPress site?

While it’s technically possible to use multiple ecommerce plugins on a single WordPress site, it’s generally not recommended. Using multiple plugins can lead to conflicts and compatibility issues, which can affect the functionality of your site. Instead, choose a single, comprehensive ecommerce plugin that meets all your needs.

How can I ensure the security of my ecommerce site?

Security is crucial for any ecommerce site. Choose a plugin that offers robust security features, such as SSL support, secure checkout, and regular updates. Additionally, use a reputable hosting provider, keep your WordPress and plugins up-to-date, and consider using a security plugin for added protection.

How do I handle SEO with my ecommerce plugin?

Many ecommerce plugins come with built-in SEO features. However, you can also use a dedicated SEO plugin to optimize your product pages, meta descriptions, and more. Regularly update your content, use relevant keywords, and ensure your site is mobile-friendly to improve your SEO.

Can I customize the look of my online store with an ecommerce plugin?

Yes, most ecommerce plugins allow you to customize the appearance of your online store. You can choose from pre-designed templates or create your own design. Some plugins also support custom CSS for more advanced customization.

How do I manage customer orders with an ecommerce plugin?

Ecommerce plugins typically include order management features. You can view order details, update order status, and communicate with customers directly from your WordPress dashboard. Some plugins also support automated emails for order confirmation, shipping updates, and more.

Can I sell digital products with a WordPress ecommerce plugin?

Yes, many WordPress ecommerce plugins support the sale of digital products. You can sell ebooks, music, software, and more. The plugin should provide options for customers to download the product after purchase.

How do I handle refunds with an ecommerce plugin?

Most ecommerce plugins include features for managing refunds. You can issue full or partial refunds directly from your WordPress dashboard. The plugin should also update the order status and inventory automatically when a refund is issued.

What kind of support can I expect from a WordPress ecommerce plugin?

The level of support varies depending on the plugin. Some offer 24/7 support, while others provide support through forums or email. Check the plugin’s documentation and reviews for information about its support services.

Matt MickiewiczMatt Mickiewicz
View Author

Matt is the co-founder of SitePoint, 99designs and Flippa. He lives in Vancouver, Canada.

wordpress plugins
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