BBC Promotes Open Source to the Masses

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A fascinating insight into how one organization (the BBC) is finding ways to blend open source with mass consumerism and even public service. (Thanks Stoyan!)

We talk so much about open source and applying it to our technology and business pursuits – and there is absolutely nothing wrong with that – but this is an excellent view of how one organization is taking it to the masses in a subtle way.

Rather than promoting open source directly to the public – the BBC is finding ways to incorporate it into its larger overall mission to transform itself amid rampant commercial ‘pay to play’ services in the mass media.

This is quite refreshing as it reminds me that I can explore and identify more subtle ways in which open source may benefit my customers and their clients without the fact that it is an open source solution being at the forefront. I.e. – perhaps by making it more economical to deliver statements or other content to a cosumer on the street is worth more to them than reducing software licensing costs. Thus, looking at a solution from varying perspectives can brighten the overall outlook.

I also find it plain interesting that amid so many corporate initiatives to charge for more content flowing into the digital pipes – the BBC is looking to provide more free offerings and perhaps can find new profit centers through licensing rather than charging for channels or that content.

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