AdWords Offers Demographic Site TargetingBy Matt Mickiewicz
Want your advertising message to reach 18-24 year old women?
Now you can with Google AdWords.
With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.
The demographic data comes from comScore Media Metrix, which at the moment is only profiling US based visitors.
All the data comes from comScore’s panel, which is comprised of US-based Internet users who have filled out a demographic profile and installed software that allows comScore to track what Websites they visit.
This means, for the time being, your demographically targeted campaigns have to be focused on the US market.