Run an Efficient A/B Test with SumoOptimize

SumoOptimize is a new website optimization service that gives both developers and website owners an easy way to A/B test their websites, from elements such as text, layout, images, colors, etc.

The Benefits

This kind of service has a lot of potential because it streamlines some of the vital testing that needs to take place with a site redesign, marketing copy revamp, free downloads or email capture placement, and advertising layout. It even allows you to split test two different URLs, so you can use it to demonstrate the value of a new design, copy, etc. to your clients.

Some of the features of SumoOptimize are:

• User-friendly visual editor
• Multiple conversion goals
• Split URL testing
• Real-time test results
• Advanced analytics

A Walk-Through

Here is a look at the setup process and what results you can expect to see once you’ve created a test.

Step 1: Select Your Test

First, you will need to sign up for a free elevation account. Once your account is setup, you click “Create Test,” and select which test you want to run — a A/B or multivariate test, or a split URL test.

Step 2: Create Your Test

On the next screen, you’ll need to add in the details about the test.

Step 3: Add Testing Elements

Now, you will add the elements you want to test. Click on any picture, text, link, etc. in the visual editor and select “Add element to test.”

From the editing  screen, you can add your variant through a WYSIWYG editor. You can also add, edit and preview the variances from this screen.

Step 4: Set Conversion Goals

In this step, you outline what you want to happen. Do you want the visitor to click on a link or submit a form? What is the resulting URL they should reach?

Step 5: Grab the Code

The next screen gives you the code you need to drop into your live page so it can begin testing and tracking. If you’re doing split URL testing, the code needs to be added to both pages.

Step 6: Analyze Your Stats

Once your test is running, you can view the statistics and run reports to see how the variances are stacking up. You can also go back in and edit your elements to tweak the test as you go.

Although it’s a new service, the potential of SumoOptimize and other similar services is huge, especially for those who regularly need to change, improve and develop websites. Do you use a similar service to A/B test websites you create?