10 Drastic Ways to Avoid Website Obesity

Reducing Page Weight

Webpage weight-loss diets are tough. You can implement some quick fixes. Perhaps you’ve taken tougher action such as optimizing your CSS and JavaScript. But all your great work is thrown out as soon as your boss/client demands yet another shiny new widget, frivolous social networking button or wacky font.

Unfortunately, diets often have limited benefits. Drastic lifestyle changes, on the other hand, can ensure your site never becomes obese. Several of the suggestions below are controversial and won’t be for everyone but, at the very least, I hope these make you more aware of page weight issues…

1. Never trust third-party code

Would you grant an unknown developer unfettered access to your website code? If not, why are you trusting third-party code? It’s easy to add useful widgets to your page and it’s rare they’ll compromise security. That said, always check what resources they’re pulling in. For example, social network buttons can add half a megabyte of content, making your pages slower; can you do without them?

2. One JavaScript library is more than enough

Perhaps you’re using jQuery. That’s fine — stick with it. But don’t then browse the Prototype or YUI plug-in libraries looking for cool widgets and effects.

You should also consider more extreme options:

  1. Can you obtain a custom build if you’re not using all features provided in a library?
  2. Are there lightweight alternatives, such as Zepto.js or Minified.js which provide API-parity with core jQuery methods?
  3. Is a library required? If it’s primarily being used to smooth over browser inconsistencies, perhaps those issues no longer exist. Are you using a library because it’s familiar and comforting?

3. Beware of CMS templates

Few Content Management Systems generate overweight pages … but then you start adding stuff.

A free or commercial template can make financial sense. Why employ a developer when off-the-shelf code does everything you need for a few dollars? They can be ideal for simple brochure sites, but there’s a hidden cost. Generic templates must sell hundreds, if not thousands of copies to recoup the development effort. To attract buyers, developers bundle every feature they can; you may only use a fraction of them but they still exist in page code.

Perhaps I’ve been unlucky, but the WordPress themes I’ve experienced often weigh in at more than 2Mb. I’m sure there are lightweight options, but finding one is another matter.

4. Cut the framework fat

Boilerplate frameworks such as Bootstrap and Foundation are useful for prototyping or as a starting point for a new project. Unfortunately, like generic templates, they come with CSS, JavaScript and other resources you’ll never need. The HTML also tends to be fairly verbose and littered with unsemantic class names.

Personally, I prefer the lego-like modular approach in web development (that’s classic lego blocks rather than the packs that limit you to building one specific thing). You start with nothing and add required components. Frameworks are more like sculpturing in marble; you chip away at the parts you don’t need until the site’s complete. That’s what should happen — but it’s easier to leave stuff in.

I’m won’t say “don’t use frameworks”, but be aware of the additional bulk they carry. A tool such as grunt-uncss can help remove unnecessary code but never adding the framework code in the first place may be preferable.

5. Embrace progressive enhancement

The term progressive enhancement has fallen from favor, but that’s essentially what you’re doing in a mobile-first responsive website. In essence, you’re creating a basic usable experience with enhancements as the browser supports or requires it. A simple example: you can reference a large image in CSS when a desktop screen media query is triggered — most modern mobile browsers will not request the file. You may be able to enhance this further using conditional JavaScript loaders and the Network API.

Progressive enhancement rarely incurs significant additional effort; it’s a development approach rather than a technology.

6. Adopt a build process

You should ensure you’ve done everything to reduce image, CSS and JavaScript files prior to deployment. This can be a manual process but automation tools like Grunt.js and Gulp.js can make it reasonably painless.

7. Know thy code

CSS and JavaScript preprocessors such as Sass, LESS, Stylus, CoffeeScript, TypeScript and Dart may have revolutionized your productivity and workflow. However, the source is abstracted from the final generated code. Preprocessor output is only as good as the input and it’s possible to programmatically add thousands of superfluous lines unintentionally. Therefore, always check to ensure the output is efficient.

8. Consider the offline AppCache

Web applications have the ability to work offline using the the HTML AppCache. It’s possible to use the AppCache to supplement or enhance browser caching of regularly-used assets.

9. Simplify your site

During the past few years, web sites and applications have eschewed complexity to provide a streamlined, customer-focused experience. But not everyone got that memo and, admittedly, simplification can be tougher than it sounds. Many clients are wannabe software designers and add frivolous features because they:

  1. mistakenly think more functionality attracts more customers,
  2. consider they’re getting better value for money from their developer, and
  3. they don’t know any better.

Fortunately, a little user testing can help you identify never-used options which can be ripped out of the product or replaced with sleeker, lightweight alternatives.

10. Change your development lifestyle

Who’s to blame for the average webpage reaching 1.7Mb? Developers. It doesn’t matter how or why a website became obese; a developer let it happen.

Of course, development speed and cost-cutting is important — but not if the result is a slow, clunky product that’s never used. Your client/boss may not understand the technical issues but, if you don’t highlight potential pitfalls in layman’s terms, you’ll never become a conscientious coder earning the respect and rewards you deserve.

Lightweight pages are a direct result of efficient coding practices and should be an important consideration for any project. Unfortunately, accomplishing this is often pushed into the “do it later” bin along with content, SEO, and usability testing. My suggestions:

  1. It’s easy to forget bandwidth issues when you’re sitting on a fast 50Mbps connection. Limit connectivity or try loading your site in an area with poor 3G reception or on a busy hotel wifi network. Your frustration could be experienced by thousands of users every day.
  2. Consider page weight in every project and question every asset added to the page. Is that font necessary? Can you reduce background image dimensions? Could CSS3 animations replace that JavaScript library? etc.
  3. Change your attitude. Webpage obesity is an epidemic but it’s evident few developers care. Creating slimline pages is a valuable skill that will help you stand out from the crowd.

I hope you found this series useful. Best of luck with your new weight-loss regime!

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