Blogs are mainstream these days, and they have quickly become a very affordable marketing tool for businesses. Aside from monetizing your blog with advertisements, there are a number of ways a blog can increase income, generate interest and create more opportunities. If you have yet to start a blog, here are some reasons you may want to consider it.
Blogs can increase traffic to your business site.
We all know that search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And usually, if someone finds your blog through keywords, they are probably part of the audience you are trying to reach with your other marketing activities.
You can establish yourself as an expert.
A blog gives you a way to share your experience. You can take a step toward becoming a respected expert in your industry by freely giving tips, advice and other information that readers can learn from and then apply to their own businesses.
Blogs give you a way to reach out to clients.
Blogs are informal, conversational and real-time. They give you an opportunity to talk directly to your clients and colleagues, providing value beyond the information listed on your website.
You can provide news, events, specials and other information.
A blog is a great addition to a business website, especially when it provides information about company news, events, new services, partnerships and special discounts. This format allows you to use a blog as an extension of your website.
You can offer technical support/documentation through your blog.
A great use for a blog is to make it a support site for your clients. You can create a documentation category that can provide help with common problems. You can also create a support ticket or helpdesk system through your blog. This can streamline your support process, freeing up your time to focus on your work. And it gives clients a quick way to get answers they need.
You can build a following.
When you post good information on a regular basis on a blog, you will build a group of loyal readers. With time, they will get to know you and what you do best. Your readers can become your biggest champions, providing referrals and leads.
Of course, blogging isn’t for everyone. It takes time, a commitment and worthy material. You need to post regularly, provide information that’s valuable to your readers, and be willing to interact with and learn from your audience.
I think the biggest challenge for bloggers, myself included, is sticking to a regular schedule. We’re all busy, and a blog post is just another item on the to-do list. But I can attest to the fact that once you start writing, especially if you’re writing about something you’re passionate about, it just starts to flow. And in the end, you’ll be happy you did it…and hopefully you’ll be advancing your business prospects in the process.
Do you have a blog for your business? Share the link, and you may inspire some non-bloggers to take the leap.
Image credit: Svilen Mushkatov