Using Your Images to Create Color Palettes in Photoshop

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Color is the one aspect of a design that can drastically change the tone of the entire project. Your color choices can make the difference between a polished, professional, perfected design and one that misses the mark altogether. Creating a color palette for your design doesn’t have to be guesswork; it can be easy done if you take a few simple steps, and use a few tools that are available to you. There are several ways for creating your own color palettes, but one popular method is to sample colors from the project’s primary image and build your color palette from color values within it. If you are using multiple images, you may consider selecting images with similar color palettes, so that the entire piece has a sense of unity.

Step 1: Setting Up Your Canvas

For our example, I am going to create a nautical-style advertisement. I divided the canvas’s height into thirds and shifted the boat to the top two thirds of the document.

Step 2: Laying the Groundwork

For the bottom third, I created a new layer, took the marquee tool and drew a white rectangle on the bottom third of the image. This is where the bulk of our text and other content will go.

Step 3: Select your Palette’s Base Color

Select the eyedropper tool and select a good starting color for your color palette. The RGB value for the color used in my example is R:80, G:119, and B:139.

Step 4: Kuler, an Essential Color Plugin

For help with making color palettes, I use Kuler. To open Kuler’s panel, you go to “Window” > “Extensions” > “Kuler.” The panel should look like the example below:

Step 5: Bring Your base Color Into Kuler

Our foreground color is the color that we selected with the eyedropper tool. To bring it into Kuler to build our color palette, click the first square under the color blocks. This makes the color that we selected with the eyedropper tool our base color.

Step 6: Select the Right Color Theory For Your Work

Above the color wheel, you will see a drop down menu with different color rules, such as Complementary, Compound, Analogous, Shades, Triads, and more. Select the one that works best for your project. For our example, I chose complimentary.

Step 7: Saving Handy Swatches

When you have a color scheme that you like, you can add the color scheme to your swatches for later use. This is handy when you close your document and come back to it later, because your carefully-chosen color combinations will be saved in your swatches panel. Simply click the bottom-middle button, “add this theme to swatches,” and you will find those 5 colors saved in your swatches panel.

Step 8: Organize Your Content Area

I am also dividing the image via thirds horizontally, and I am going to place our logo is the bottom-left corner of our advertisement. I created a new layer and drew a rectangle in the bottom-left corner where the logo will go. I chose the lighter brown as the background area for the logo. This will make it stand out against all of the blue.

Step 9: Filling in Color Areas

With your rectangular selection made, hold down option/alt and hit the delete key to fill the selection with your foreground color. The RGB value for the light brown color in my example is R:139 G:113 B:80.

Step 10: Use Contrasting Colors For Visual Impact

Using Adobe Jenson, I typed in the words, SailMate, which is the name of our ficticious company. I made the text white in order to make it stand out against the chosen brown background.

Step 11: Bring In the Logo and Make it Stand Out

Next, I brought in the compass logo, and set the blend mode to “screen” so that it would be all white as well. I set the opacity for the compass layer to 0.

Step 12: Divide the Remaining Area

The final two thirds of the content area is going to be divided again. I divided this area by thirds once again. The top portion, where the text will go, is two thirds, and the bottom portion is one third.

Step 13: Add in a Dark Color For Contrast

Create a new layer and select the bottom third of your content area, excluding the logo portion, using the marquee tool.

Step 14: Pull Colors From Kuler to Your Foreground Color

In the Kuler Panel, double-click the dark blue/navy color to set it as your foreground color. Hold alt/option key and press delete to fill that area with navy blue.

Step 15: Capture Attention With a Large Headline

Select the text tool and set the size to 30, because we are going to create our headline. Type out your text and click the dark brown color in your swatches panel.

Step 16: Body Text in Photoshop

To create the body of text, select your type tool and draw out a rectangle that fits within the white area that remains. Leave some space between your body text and your headline. Breathing room will make your text easier to read.

Step 17: Select Your Text and Change Its Color

Type your body text, or paste it from a source document. To set the color, double-click the “T” icon in the layers panel, and click the desired color swatch from the swatches panel. I chose the original blue that was our base color.

Step 18: Create a Call to Action

In the navy rectangle at the bottom of the page, we will create our call to action and contact information. Here, you can use either white for the most contrast, or the sky blue color from the swatches that we created earlier.

Step 19: Create a Landscape Aside

Lastly, we are going to create a stand-out message that comes from the left side and bleeds off of the left margin. We are going to use the navy blue that we used at the bottom of the page, because it will stick out from the light blue background of the sky and the white found in the boat.

Step 20: Add in Details

For extra emphasis and detail, I added a white stroke inside of the blue rectangle that we just created. To do this, while you have the blue rectangle layer selected, hit command/ctrl + “J” to duplicated the layer.

Step 21: Add a Stroke with Layer Styles

Hit command/ctrl + “T” to transform the duplicated rectangle. Make it smaller than the original, set the fill to 0, and double-click the layer to bring up layer styles.

Step 22: Set the Size of the Stroke and Adjust to Taste

Add a 1-2px white stroke around the transparent layer, and it will give you a white inset stroke within the blue rectangle. Transform the rectangle again if it isn’t shaped the way you want it.

Step 23: Add Emphasis to Text

Select your text tool and type your tagline or blurb. I set the text color to white. In the example, I highlighted “you” and in the type controls, and I set the typeface to italic to emphasize this word. There is your finished product, with colors chosen entirely from the primary image. Do you use tools like Kuler to determine these color choices, or do you consider them more of a constraint than a guide? Should colors be chosen pragmatically, or is color choice part of a designer’s artistic duties?

Frequently Asked Questions about Creating Color Palettes in Photoshop

How can I create a color palette from an image in Photoshop?

Creating a color palette from an image in Photoshop is a simple process. First, open the image from which you want to create a color palette. Then, go to the “Window” menu and select “Swatches”. Click on the small icon in the top right corner of the Swatches panel and select “New Swatch from Image”. A new window will open, showing a color palette generated from your image. You can adjust the number of colors in the palette using the slider. Once you’re satisfied with your palette, click “OK” to save it.

How can I use the Adobe Color website to create a color palette?

The Adobe Color website is a great tool for creating color palettes. To use it, go to the website and click on “Create” in the top menu. You can then choose to create a color palette from an image or from scratch. If you choose to create a palette from an image, you can upload your image and the website will automatically generate a color palette based on the colors in the image. You can adjust the colors in the palette as needed and then save it to your Adobe account.

How can I choose colors using the color swatches panel in Photoshop?

The color swatches panel in Photoshop is a useful tool for choosing colors. To use it, go to the “Window” menu and select “Swatches”. The panel will show a range of pre-set colors that you can choose from. To choose a color, simply click on it in the panel. You can also add your own colors to the panel by clicking on the “New Swatch” button.

How can I use the color guide panel in Photoshop to choose colors?

The color guide panel in Photoshop is a helpful tool for choosing colors that work well together. To use it, go to the “Window” menu and select “Color Guide”. The panel will show a range of colors that are complementary to the currently selected color. You can choose a color from the panel by clicking on it.

How can I create a custom color palette in Photoshop?

Creating a custom color palette in Photoshop is a straightforward process. First, go to the “Window” menu and select “Swatches”. Then, click on the “New Swatch” button. A new window will open, allowing you to choose the color for your new swatch. Once you’ve chosen a color, click “OK” to add it to your swatches panel. You can repeat this process to add as many colors to your palette as you need.

How can I save a color palette in Photoshop?

To save a color palette in Photoshop, go to the “Window” menu and select “Swatches”. Then, click on the small icon in the top right corner of the Swatches panel and select “Save Swatches”. A new window will open, allowing you to choose a name and location for your swatch file. Once you’ve done this, click “Save” to save your color palette.

How can I load a color palette in Photoshop?

To load a color palette in Photoshop, go to the “Window” menu and select “Swatches”. Then, click on the small icon in the top right corner of the Swatches panel and select “Load Swatches”. A new window will open, allowing you to navigate to the location of your swatch file. Once you’ve found it, click “Load” to load your color palette.

How can I use the color picker in Photoshop to choose colors?

The color picker in Photoshop is a versatile tool for choosing colors. To use it, click on the foreground or background color in the toolbar. This will open the color picker, which allows you to choose a color by clicking on the color spectrum or by entering specific color values. Once you’ve chosen a color, click “OK” to close the color picker.

How can I use the eyedropper tool in Photoshop to choose colors?

The eyedropper tool in Photoshop is a handy tool for choosing colors from an image. To use it, select the eyedropper tool from the toolbar and then click on the color in the image that you want to use. The color will then be set as the foreground color.

How can I use the color libraries in Photoshop to choose colors?

The color libraries in Photoshop offer a wide range of pre-set color palettes to choose from. To use them, go to the “Window” menu and select “Swatches”. Then, click on the small icon in the top right corner of the Swatches panel and select “Color Libraries”. A new window will open, showing a range of color libraries that you can choose from. To choose a color, simply click on it in the library.

James GeorgeJames George
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James George is a professional web developer and graphic designer. James is an expert in design, and a professional web developer, with a special interest in WordPress. Founder of Design Crawl, James has been a professional designer since 2005.

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