Online Marketing Inside Out
By Brandon Eley & Shayne Tilley
Kick-start your business with this crash course in online marketing!
Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more.
What will I learn?
You’ll learn all about:
- the new frontier of PR and media
- how to turn page views into profit
- achieving the most from the search engine crowd
- promoting your message through social media
- implementing profitable email marketing campaigns
- spreading your message through online advertising
- how to develop your own online marketing plan.
Who should read this book?
If you have a web site and you want to promote it but are unsure where to start, this book is for you.
The book covers all you need to know to start promoting your business online. It steps you through all the elements of an effective online marketing strategy: from leading edge social media techniques, right through to more traditional activities like email, affiliate programs, and advertising campaigns. We’ve kept this book very practical so that you’ll be able to start campaigns straight away. And we’ve stayed away from “here today, gone tomorrow” marketing approaches—while online marketing is an ever-changing field, the techniques we’ll show you are here to stay.
Meet the Authors
In 1999, Brandon Eley started 2BigFeet.com (http://2bigfeet.com) in the then untapped market for large-sized shoes. The need for an ecommerce web site led to his trial-by-fire in- doctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at http://brandoneley.com.
Shayne Tilley has had a healthy addiction for the Web since building his very first web site back in 1997. With extensive experience in both traditional and online forms of direct mar- keting, Shayne has traveled the path all marketers must walk to modernize their marketing mix. Now as the Marketing Manager for SitePoint, he continually pushes the boundaries of online marketing everyday for one of the world’s largest web sites, sitepoint.com. You can follow Shayne 140 characters at a time via Twitter at http://twitter.com/ShayneT.
“Thanks Shayne and Brandon! Your "Online Marketing Inside Out" is the most useful and practical guide I have found about Online Marketing! This a must have for anyone who plans to succeed at marketing their business online.”
“Finally, a book that is interesting, to-the-point and understandable. I'm excited to implement all of the great strategies outlined in the book and watch my business grow!”
“Brandon and Shayne have really gone all out on this book. They cover all the basics of modern internet marketing, without getting into the one hit wonder marketing ideas. They techniques can be replicated on any site, and most likely throughout the coming years. This book is great for any site owner looking to drive more traffic to there site! Buy it, keep it on your shelf, and reread it every time you create a new site!”
If you feel that "Online Marketing Inside Out" falls short of being everything you wanted, we’d like you to have your money back.
Simply contact us within 30 days of purchasing your book from SitePoint, and we'll promptly send a refund. We know you'll be thrilled with the quality of our books!